263: What To Do When You Need New Customers

263: What To Do When You Need New Customers

Author: Susan Bradley: E-commerce Expert April 15, 2025 Duration: 19:38
The Ecommerce Roadmap
BusinessEntrepreneurshipMarketing

Getting new customers shouldn't feel like throwing spaghetti at the wall. In this episode, we're digging into a repeatable, long-term strategy you can use to consistently bring new people into your store—without burning out or guessing what to do next. If you've been relying on loyal customers for too long and you're ready to grow, this one's for you.

What You'll Learn in This Episode:

  • How to know when it's time to shift from retention to acquisition
  • Why choosing one product to focus on is critical
  • The 6-part marketing plan for shining a light on your lead product
  • What metrics to track (and what benchmarks to aim for)
  • How to troubleshoot if you're not seeing results yet
  • What mindset will actually help you stick with the strategy long enough to succeed

 

RELATED LINKS:

 Judge Me App

Lucky Orange

Do This If You Aren't Reaching Your Goals

https://thesocialsalesgirls.com/do-this-if-you-arent-reaching-your-goals-episode-260/

Do you even know what it costs to get a new customer?

https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/

How Melissa reduced her cost of acquiring a customer by 44%

https://thesocialsalesgirls.com/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191/

Growing your sales: what you must know first

https://thesocialsalesgirls.com/growing-your-sales-what-you-must-know-first-episode-261/

_______________________
Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
 
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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

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