305: Here's The Advice That Changed Everything For Shelley

305: Here's The Advice That Changed Everything For Shelley

Author: Susan Bradley: E-commerce Expert February 3, 2026 Duration: 51:44

In this episode, Susan talks with Inner Circle member Shelley Sandford about what it actually looks like to build momentum when you're starting from zero. Shelley joined the program before she even launched her website, followed the process, asked for help when she got stuck, and made a key messaging shift that changed everything. Seven months later, she ran an event that sold 500 units — and she's breaking down exactly how she got there.

This conversation is honest, practical, and especially helpful if you're doing the work but haven't seen the payoff yet.

In this episode, you'll learn:

  • how to tell the difference between "this isn't working yet" and "this will never work"

  • what Shelley changed after her 1:1 coaching call — and why it mattered so much

  • how repeated events build skill and clarity, even when results are inconsistent

  • what finally clicked before her most successful event

If you've been showing up, following the steps, and wondering when it's going to come together — this episode will give you both perspective and proof that you're not behind.

 

RELATED LINKS:

You can find Shelley's work here:
Website: Barkandbone.ca
Instagram: @Meat.On.Bones

Do This When Your Sales Are Down https://www.thesocialsalesgirls.com/blog/do-this-when-your-sales-are-down-episode-287

A $14K Pop-Up Shop Promo Using POD https://www.thesocialsalesgirls.com/blog/a-14k-pop-up-shop-promo-using-pod-episode-269

Morgan's strategy to sell out her new collections https://www.thesocialsalesgirls.com/blog/morgans-strategy-to-sell-out-her-new-collections-episode-221


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 50

The Ecommerce Roadmap
Podcast Episodes
335: How Kristin Doubled Her Art Print Sales In One Year [not-audio_url] [/not-audio_url]

Duration: 39:02
A year ago, Kristin didn't think she could ever replace her dentist's income with her art. Now she can see exactly how to get there. In this episode you'll hear about the one pivot that changed everything for this retire…
334: How Jen got 320 new Customers [not-audio_url] [/not-audio_url]

Duration: 51:33
What if 80 out of every 100 customers come back and buy again. Sounds like a dream come true, right? But not so fast. Today I'm following up with Jen O'Rourke, owner of Bear and Roo, a made-to-order clothing business. A…
333: How To Start Investing For Retirement When You're Self-Employed [not-audio_url] [/not-audio_url]

Duration: 51:33
If you're like most people, nobody ever taught you how to money. And if you're a store owner, it's even worse — no 401k, no automatic deductions, no HR department setting things up for you. So you keep telling yourself y…
332: Your Ads Manager ROAS is the Wrong Metric [not-audio_url] [/not-audio_url]

Duration: 43:58
Ever look at your Meta ads dashboard and think, "My ROAS is great…so why is my Shopify data telling a different story?" Here's the problem: Meta wants you to believe every sale is because of your ad. But that's not the w…
331: How to Finally Get Sales on Your Website (Not Just Etsy) [not-audio_url] [/not-audio_url]

Duration: 20:52
"It's only the first quarter, and I have already sold as much as last year." One of our Inner Circle members left this comment recently and when I read it, I knew that you would want to know how she did it. Jennifer of H…
329: 3 Things You Must Know Before You Take a Business Loan [not-audio_url] [/not-audio_url]

Duration: 1:02:47
You hit six figures. The orders are coming in. And yet, somehow you still can't pay yourself. If that sounds familiar, this episode is for you. I'm sitting down with Chantal, founder of Oh Color Me, a fast-growing colori…
328: How a Handmade Business Owner planned for her best sales ever [not-audio_url] [/not-audio_url]

Duration: 1:00:14
If you've ever felt like you're working yourself into the ground and still going backwards, this episode is going to hit home. Andrea York runs Catch the Fire Worship Flags — a completely handmade, hyper-niche business —…