266: Advice from a Multi-Million Dollar Store Owner

266: Advice from a Multi-Million Dollar Store Owner

Author: Susan Bradley: E-commerce Expert May 6, 2025 Duration: 45:25

Come behind the scenes of a multi-7-figure ecommerce business with Bethany Wysolmerski, founder of Rubi & Lib. In this candid conversation, Bethany shares what she'd do differently if she were starting today—and the hard decisions she's made to keep her business profitable. From building a team to shutting down a second brand, this episode is packed with real-life, high-level strategy you can apply at any stage of growth.

What You'll Learn:

  • How Bethany pivoted after wedding sales dried up in 2020
  • Why hiring early made growth possible—and what it taught her about leadership
  • What changes when your business hits 7 figures (hint: it's not "how do I get more sales?")
  • The moment she realized big revenue wasn't translating to profit—and how she fixed it
  • Five smart, actionable tips for store owners who want to scale the right way

 

RELATED LINKS:

Check out Bethany's Business here:
rubiandlib.com
Instagram: @rubiandlib
Facebook: Rubi & Lib

The Real Source of Stress For 6 And 7-Figure Store Owners
https://thesocialsalesgirls.com/the-real-source-of-stress-for-6-and-7-figure-store-owners-episode-214/

Do This Now And Be More Profitable
https://thesocialsalesgirls.com/do-this-now-and-be-more-profitable-episode-204/

The $500/Hour Job You Should Be Doing
https://thesocialsalesgirls.com/the-500-hour-job-you-should-be-doing-episode-226/

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
312. Do this and 2x your next Product Launch [not-audio_url] [/not-audio_url]

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305: Here's The Advice That Changed Everything For Shelley [not-audio_url] [/not-audio_url]

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303. A step by step plan to double Louise's email list [not-audio_url] [/not-audio_url]

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Louise Buckley grew her list by nearly 2,000 in five months—and now she's on track to hit 10,000 by year-end using simple, strategic moves. In this episode, Louise shares how she's growing her boutique clothing business…