271: How Raquel generated 900 leads a week (and what happened next)

271: How Raquel generated 900 leads a week (and what happened next)

Author: Susan Bradley: E-commerce Expert June 10, 2025 Duration: 45:29
The Ecommerce Roadmap
BusinessEntrepreneurshipMarketing

Raquel Rose had the dream scenario—her lead ads were bringing in nearly 900 new subscribers a week, and her email marketing was already converting well. So she leaned in and spent more on building her list.

But when she finally built a report to track where her new customers were coming from, what she found changed everything.

In this episode, Raquel breaks down how she set up the backend tracking, what happened when she tagged every lead by source, and why her most affordable leads turned out to be the most expensive.

If your email list is growing but your sales aren't, this is a must-listen.

What You'll Learn:

✅ How Raquel built the report that changed her strategy
✅ The one funnel that quietly outperformed all the rest
✅ Why her lowest-cost leads turned out to be the most expensive
✅ What she's doing now to fix the funnel (without starting over)

______________________

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Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

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