281: The free strategy that got 1600 leads and 34 new customers

281: The free strategy that got 1600 leads and 34 new customers

Author: Susan Bradley: E-commerce Expert August 19, 2025 Duration: 39:51
The Ecommerce Roadmap
BusinessEntrepreneurshipMarketing

Have you hesitated to use Collaborations as your strategy for organic growth? If you haven't tried a few collaborations yet, what you learn in this episode will make you eager to get started.

Here's the backstory:
Tina Bar On is our Member Success Coach, AND she owns a small online shop that she runs on a very part-time basis.

Early last year, Tina decided that she was going to focus on Collaborations as her growth strategy for 2021.

She committed to doing a Collaboration every month and finished out the year with 10 Collabs under her belt.

I've been talking about the value of Collaborations to anyone who will listen for ages.
So when Tina decided to do a "Year of collaborations" I made her promise to share her results in a case study.


Listen in and you'll learn:

Details about the Collaboration Events Tina ran

Her best strategy to find Collaboration Partners

The results of her "year of collaboration"


Tina's best tips on how to make Collaboration Events easy and repeatable!

Ready to collaborate and fast track your organic growth?

https://classroom.thesocialsalesgirls.com/brand-collab-bootcamp

______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.

Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

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The Ecommerce Roadmap
Podcast Episodes
275: Jen's Framework for Hiring and Training the Right People [not-audio_url] [/not-audio_url]

Duration: 43:51
Jen Cura has done what most makers only dream of—she's built a 12-person team that helps her produce one of the most personal, high-touch products you can sell: keepsake "memory" bears made from sentimental clothing. In…
274: Find your future Buyers - using SEO for Ecommerce [not-audio_url] [/not-audio_url]

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Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven't talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business,…
273: Golden Advice from a Multi-6 Figure Maker [not-audio_url] [/not-audio_url]

Duration: 35:08
When Katie hit $100K in sales, she thought the hard part was behind her. But real growth didn't come until she changed her role, stopped trying to do everything herself, and built a business designed to scale. In this ep…
272: How Natalie Built Her Multi-7 Figure Shop [not-audio_url] [/not-audio_url]

Duration: 32:51
Most store owners never feel fully in control of their sales. But Natalie Santini is one of the rare ones who figured it out. In this episode, she shares how she built Sew Hungry Hippie into a multi-seven-figure business…
271: How Raquel generated 900 leads a week (and what happened next) [not-audio_url] [/not-audio_url]

Duration: 45:29
Raquel Rose had the dream scenario—her lead ads were bringing in nearly 900 new subscribers a week, and her email marketing was already converting well. So she leaned in and spent more on building her list. But when she…
270: Digital Product Sales of $5K in the Last 30 Days—Here's How [not-audio_url] [/not-audio_url]

Duration: 24:54
If your customers are asking the same questions over and over—it might be time to start charging for the answers. That's exactly what Lindzee Barrera did. As the founder of Birdie Girl Golf, she noticed her audience need…
269: A $14K Pop-Up Shop Promo Using POD [not-audio_url] [/not-audio_url]

Duration: 26:20
What if you could make $14,000 in 10 days—without touching a single product? In this episode, artist and Inner Circle member Elizabeth Wade shares exactly how she pulled off a wildly successful, low-effort, high-return p…
268: 2 Simple Steps to a Better Conversion Rate [not-audio_url] [/not-audio_url]

Duration: 21:23
If you've ever had a sneaky suspicion that your conversion rate could be better—you're probably right. In this episode, we're sharing two things you can do today to start turning more of your traffic into paying customer…
267: What Every Store Owner Needs to Know About Business Debt [not-audio_url] [/not-audio_url]

Duration: 29:17
Thinking about taking on debt to grow your business? Before you sign that loan agreement (or take out another credit card), listen to this episode. Susan sits down with inventory and money coach Ciara Stockeland to break…
266: Advice from a Multi-Million Dollar Store Owner [not-audio_url] [/not-audio_url]

Duration: 45:25
Come behind the scenes of a multi-7-figure ecommerce business with Bethany Wysolmerski, founder of Rubi & Lib. In this candid conversation, Bethany shares what she'd do differently if she were starting today—and the hard…

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