281: The free strategy that got 1600 leads and 34 new customers

281: The free strategy that got 1600 leads and 34 new customers

Author: Susan Bradley: E-commerce Expert August 19, 2025 Duration: 39:51

Have you hesitated to use Collaborations as your strategy for organic growth? If you haven't tried a few collaborations yet, what you learn in this episode will make you eager to get started.

Here's the backstory:
Tina Bar On is our Member Success Coach, AND she owns a small online shop that she runs on a very part-time basis.

Early last year, Tina decided that she was going to focus on Collaborations as her growth strategy for 2021.

She committed to doing a Collaboration every month and finished out the year with 10 Collabs under her belt.

I've been talking about the value of Collaborations to anyone who will listen for ages.
So when Tina decided to do a "Year of collaborations" I made her promise to share her results in a case study.


Listen in and you'll learn:

Details about the Collaboration Events Tina ran

Her best strategy to find Collaboration Partners

The results of her "year of collaboration"


Tina's best tips on how to make Collaboration Events easy and repeatable!

Ready to collaborate and fast track your organic growth?

https://classroom.thesocialsalesgirls.com/brand-collab-bootcamp

______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

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Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
255: These 7 habits predict success, start implementing them now! [not-audio_url] [/not-audio_url]

Duration: 26:55
Susan shares the 7 habits that are the best predictors of an online store's success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obst…
254: Everything you want to know about Reliable Revenue [not-audio_url] [/not-audio_url]

Duration: 45:35
Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email marketing strategies and automations. It does not cover traffic, ads,…
253: Make your Brand + Products Stand Out [not-audio_url] [/not-audio_url]

Duration: 35:45
Susan and Bonnie Christine discuss how surface pattern design helps businesses stand out through custom branding. Bonnie, a self-taught designer, turned her passion into a career by taking small, consistent steps. Surfac…
252: Use these 3 Steps to Get Featured in Gift Guides [not-audio_url] [/not-audio_url]

Duration: 31:08
Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in front of the right audience—all without paying for ads. In this episode,…
251: 10x'ing Jane's Sales [not-audio_url] [/not-audio_url]

Duration: 56:07
In this episode, we're talking with Jane Harbison, a talented fashion designer and business owner with a clear goal: to 10x her sales this year. Jane specializes in digital sewing patterns for boys and men, and she's sha…
250: The strategy that will generate the sales you want [not-audio_url] [/not-audio_url]

Duration: 38:27
Ever wondered how to turn your passion project into a thriving, multi-six-figure business? In this episode, Birgit Tolman, owner of The Wishing Thorn, shares the exact strategies she used to transform her cross-stitch sh…
249: "Stabbing in the dark is gone. I know how to create income..." [not-audio_url] [/not-audio_url]

Duration: 35:33
Ever feel like growing your business is just one high-stakes guessing game? Sarah Hardy knows exactly how that feels—but she's here to share how she turned things around. In just a few months, Sarah stopped "stabbing in…
248: We can teach you how to sell anything. Even if... [not-audio_url] [/not-audio_url]

Duration: 28:03
This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you're looking to get sales traction. When you listen, try to identify the one thing that was the catalyst for…
247. Incredible Focus Leads to $40k Months [not-audio_url] [/not-audio_url]

Duration: 36:08
Ever wondered how to grow a thriving business while juggling a full-time job? In this episode, I'm sharing Glory Puljak's incredible story. In just two years, she turned her side hustle into a $40K/month eCommerce busine…
246. 5 Things to do every month (Don't skip this) [not-audio_url] [/not-audio_url]

Duration: 31:55
Feeling like there's never enough time to get everything done? In this episode, I'm walking you through the ideal workflow that successful store owners use to stay focused and see consistent results. This simple, repeata…