292: 6 HOT Tips To Have Your Best Black Friday – Or Any Promotion!

292: 6 HOT Tips To Have Your Best Black Friday – Or Any Promotion!

Author: Susan Bradley: E-commerce Expert November 4, 2025 Duration: 45:22

Black Friday doesn't need to be stressful — or even complicated.


In this episode, Susan and Melissa share what actually works for small ecommerce stores during the busiest shopping season of the year.

You'll learn:

  • Why your sale doesn't have to happen on Black Friday

  • How to keep your campaign simple and effective

  • The one-message strategy that consistently wins

  • How to build a high-converting early access list

  • What to offer (and what to skip) this season

 

RELATED LINKS:

The Most Valuable Subject Line You'll Ever Use
https://thesocialsalesgirls.com/the-most-valuable-subject-line-youll-ever-use/

Your November Marketing Plan In 3 Simple Steps
https://thesocialsalesgirls.com/your-november-marketing-plan-in-3-simple-steps/

A $14K Pop-Up Shop Promo
https://thesocialsalesgirls.com/a-14k-pop-up-shop-promo-using-pod-episode-269/

Have You Done The Planning To Have Your Best November On Record?
https://thesocialsalesgirls.com/have-you-done-the-planning-you-need-to-do-to-have-your-best-november-on-record/


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
321: How To Get Your First Sale From Meta Ads In 90 Days [not-audio_url] [/not-audio_url]

Duration: 30:20
If you've ever run an ad campaign on Facebook or Instagram, and walked away feeling like it would have been more productive to just light that money on fire…I have really, really good news for you. You're wrong! This wee…
320: She Started With $4K And A Dream [not-audio_url] [/not-audio_url]

Duration: 37:37
If you've figured out how to get sales using just your grit, determination, and possibly sheer force of will…you may be in or approaching a state of burnout. The messy middle can feel draining and endless, but this week…
319: The Real Reason You Feel Busy But Stuck [not-audio_url] [/not-audio_url]

Duration: 41:46
There's a point many store owners reach where they've been working so hard for so long, that they begin to suspect that the light at the end of the tunnel is just…never going to appear. It's a terrible feeling. In this e…
318: Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem [not-audio_url] [/not-audio_url]

Duration: 43:56
Have you ever sat down at the end of a rough month, exhausted, head in your hands, and thought… Is it even worth it? Am I ever going to get to the point where I make an income that is aligned with all the work I do? If t…
317: This Artist Narrowed Her Focus, And Quadrupled Her Sales [not-audio_url] [/not-audio_url]

Duration: 34:08
If you're an artist who's ever wondered if your brain just wasn't built for business ownership, this episode is a great demonstration of how all creatives can grow a successful business online. Victoria Mlady of Victoria…
316: Website Compliance: How To Protect Your Business [not-audio_url] [/not-audio_url]

Duration: 30:06
In the last few months, three members of our community — store owners just like you and me — have faced lawsuits over website compliance. So I sat down with my favorite lawyer, Tannia Ospina, to talk about what you actua…
315: Brandon doubled his sales AND cut ad spend by 90% [not-audio_url] [/not-audio_url]

Duration: 45:23
Brandon Love is the founder of Bewilderment.com — a fragrance and art studio in Columbus, Ohio. He started the business at 17 and is now in his 11th year. When tariffs hit last year and his Facebook ad performance collap…
314: Getting Help Vs. Going It Alone [not-audio_url] [/not-audio_url]

Duration: 39:42
Bergen Anderson is the founder of Lila Barn Clothing — a Chicago-based brand making bold, colorful clothing for kids and adults who love adventure. She's been in business for 14 years, runs a physical storefront, and rec…