301: Melanie's Reliable Revenue System Works. Here's How She's Going To Double Her List

301: Melanie's Reliable Revenue System Works. Here's How She's Going To Double Her List

Author: Susan Bradley: E-commerce Expert January 6, 2026 Duration: 40:46

What if nearly half your sales came from email—without running lead ads or chasing every marketing trend?

In this episode, Susan sits down with Melanie, the founder of Beads in Style. Melanie has completed Reliable Revenue three times, and the backend she's built reflects it—clean data, strong engagement, and forms that are all pulling their weight.

But now she wants to grow her list from 300 to 750 leads per month. Together, they dig into the real numbers behind that goal, the opt-ins that are quietly generating revenue every day, and the simple levers she can pull next—without blowing up her ad budget or burning herself out.

What You'll Learn

  • Why Melanie's list performs so well

  • How to calculate your real cost per lead using the simplest math possible

  • How she uses pop-ups to bring in meaningful revenue

  • The traffic strategy Susan recommends when all your submit rates are already strong

  • What it would take—financially and operationally—to hit her goal of 750 new leads a month

 

RELATED LINKS

Check out Melanie's website here: https://beads-n-style.com

Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue

Make your business run without you. Here's how: https://www.thesocialsalesgirls.com/blog/make-your-business-run-without-you-heres-how-episode-201

How to 2x Hayley's Online Sales: https://www.thesocialsalesgirls.com/blog/how-to-2x-hayleys-online-sales-episode-296

A year of results that will shock you: https://www.thesocialsalesgirls.com/blog/a-year-of-results-that-will-shock-you-episode-120

 


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
295: Here's Why You're Probably Doing Better Than You Think [not-audio_url] [/not-audio_url]

Duration: 1:02:10
This episode digs into a common (and costly) mindset trap: believing you're behind when you're actually on track. Susan and long-time Inner Circle coach Melissa unpack the survey results from hundreds of ecommerce founde…
294: Here's How You Can Get Sales in December [not-audio_url] [/not-audio_url]

Duration: 40:26
December doesn't have to be a slow month—or a stressful one. In this episode, Susan and Melissa share a simple, ready-to-use plan that helps you finish the year strong, stay visible, and still take time off for the holid…
293: Generate weekly income with this simple strategy [not-audio_url] [/not-audio_url]

Duration: 32:39
In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda's approach…
292: 6 HOT Tips To Have Your Best Black Friday – Or Any Promotion! [not-audio_url] [/not-audio_url]

Duration: 45:22
Black Friday doesn't need to be stressful — or even complicated. In this episode, Susan and Melissa share what actually works for small ecommerce stores during the busiest shopping season of the year. You'll learn: Why y…
291: Here's What I Do When Things Aren't Going Well. Try It! [not-audio_url] [/not-audio_url]

Duration: 52:06
When business feels hard, it's not because you're doing it wrong — it's because you're human. In this episode, Susan and mindset coach Krista Williamson talk about the patterns that keep store owners stuck — and how to s…
290: Here's When You're Ready To Run Purchase Ads [not-audio_url] [/not-audio_url]

Duration: 31:26
If sales are trickling in, and you're tempted to start running ads, this episode is for you. Susan and Inner Circle coach Melissa Davies walk through how to decide if you're ready for ads—and what to focus on first if yo…
289. Stop ignoring your Mindset. It's a powerful tool. [not-audio_url] [/not-audio_url]

Duration: 33:12
In this first episode of our Mindset Mini-Series, I sit down with my longtime coach Krista Williamson to talk about what mindset really is—and how it quietly shapes your day-to-day business decisions. This isn't about ma…
288: Here's How These Store Owners Are Growing Their Sales [not-audio_url] [/not-audio_url]

Duration: 18:40
This week's episode is a little different—it's a conversation straight from our weekly marketing team meeting. We started with one question: Why are some store owners seeing big growth this year while others feel stuck?…
287. Do this when your sales are down [not-audio_url] [/not-audio_url]

Duration: 36:41
It's so normal to feel a little helpless when your sales are down. But here's what I know: You have more control over your results than you think. Today I'm giving you a strategy you can use to take control, get out of y…
286: Use This Strategy To See If You Have The Right Traffic [not-audio_url] [/not-audio_url]

Duration: 35:29
Wondering why your sales are stuck—even though you're doing "all the right things"? In this episode, Susan and Melissa walk through how to use your own Shopify and Klaviyo data to figure out if your traffic is the proble…