315: Brandon doubled his sales AND cut ad spend by 90%

315: Brandon doubled his sales AND cut ad spend by 90%

Author: Susan Bradley: E-commerce Expert April 14, 2026 Duration: 45:23

Brandon Love is the founder of Bewilderment.com — a fragrance and art studio in Columbus, Ohio. He started the business at 17 and is now in his 11th year. When tariffs hit last year and his Facebook ad performance collapsed, Brandon came into the Inner Circle looking for a different way forward. It would have tanked most stores' sales;  he ended up doubling them instead. In this episode, he shares exactly what changed.

Listen in and  learn:

  • Why list segmentation unlocked the gold in Brandon's list

  • How offering subscriptions changed cash flow

  • How Brandon overcame tariff troubles

  • The social media strategy Brandon never thought would work 

This is a story about what's possible when you stop chasing new customers and go deeper with the ones you already have.

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 50

The Ecommerce Roadmap
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