315: Brandon doubled his sales AND cut ad spend by 90%

315: Brandon doubled his sales AND cut ad spend by 90%

Author: Susan Bradley: E-commerce Expert April 14, 2026 Duration: 45:23

Brandon Love is the founder of Bewilderment.com — a fragrance and art studio in Columbus, Ohio. He started the business at 17 and is now in his 11th year. When tariffs hit last year and his Facebook ad performance collapsed, Brandon came into the Inner Circle looking for a different way forward. It would have tanked most stores' sales;  he ended up doubling them instead. In this episode, he shares exactly what changed.

Listen in and  learn:

  • Why list segmentation unlocked the gold in Brandon's list

  • How offering subscriptions changed cash flow

  • How Brandon overcame tariff troubles

  • The social media strategy Brandon never thought would work 

This is a story about what's possible when you stop chasing new customers and go deeper with the ones you already have.

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
316: Website Compliance: How To Protect Your Business [not-audio_url] [/not-audio_url]

Duration: 30:06
In the last few months, three members of our community — store owners just like you and me — have faced lawsuits over website compliance. So I sat down with my favorite lawyer, Tannia Ospina, to talk about what you actua…
314: Getting Help Vs. Going It Alone [not-audio_url] [/not-audio_url]

Duration: 39:42
Bergen Anderson is the founder of Lila Barn Clothing — a Chicago-based brand making bold, colorful clothing for kids and adults who love adventure. She's been in business for 14 years, runs a physical storefront, and rec…
312. Do this and 2x your next Product Launch [not-audio_url] [/not-audio_url]

Duration: 21:46
If you're like most store owners I talk to, you probably put a ton of time into finding the perfect product, invest in inventory, get excited about having something new to offer… and then the results are a little underwh…
311: The habits I see that lead to success [not-audio_url] [/not-audio_url]

Duration: 20:49
Wondering what the difference is between a store owner who feels confident and sees steady growth — and one who's working hard but spinning their wheels? It's usually not a great product or a beautiful website. It's a fe…
310: The real reason your sales are unpredictable [not-audio_url] [/not-audio_url]

Duration: 27:21
Recently, I've been working with a group of eCommerce owners who have great products. They're probably much like you! They have good weeks - and some not so good weeks - and over time it feels like a lot of effort to get…
309. Do you have the right traffic? Take these 5 steps and find out. [not-audio_url] [/not-audio_url]

Duration: 35:29
Wondering why your sales are stuck—even though you're doing "all the right things"? In this episode, Susan and Melissa walk through how to use your own Shopify and Klaviyo data to figure out if your traffic is the proble…
308. What you need to know about Reliable Revenue [not-audio_url] [/not-audio_url]

Duration: 45:35
Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email marketing strategies and automations. It does not cover traffic, ads,…
307: Disaster proof your Business - here's how [not-audio_url] [/not-audio_url]

Duration: 43:09
Join us in this episode as we explore Sam Gilhooley's remarkable journey from bed rest to business boss. Sam, owner of Magnetics and a student of our Reliable Revenue course, shares what happened when illness took her ou…
306: Jen Isn't Making Enough Profit [not-audio_url] [/not-audio_url]

Duration: 34:56
What if the problem isn't profit—but sales? In this episode, I sit down with Inner Circle member Jen, who's wondering if her business is worth continuing. She's doing the work. She's tracking her numbers. But she's not m…