315: Brandon doubled his sales AND cut ad spend by 90%

315: Brandon doubled his sales AND cut ad spend by 90%

Author: Susan Bradley: E-commerce Expert April 14, 2026 Duration: 45:23

Brandon Love is the founder of Bewilderment.com — a fragrance and art studio in Columbus, Ohio. He started the business at 17 and is now in his 11th year. When tariffs hit last year and his Facebook ad performance collapsed, Brandon came into the Inner Circle looking for a different way forward. It would have tanked most stores' sales;  he ended up doubling them instead. In this episode, he shares exactly what changed.

Listen in and  learn:

  • Why list segmentation unlocked the gold in Brandon's list

  • How offering subscriptions changed cash flow

  • How Brandon overcame tariff troubles

  • The social media strategy Brandon never thought would work 

This is a story about what's possible when you stop chasing new customers and go deeper with the ones you already have.

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
305: Here's The Advice That Changed Everything For Shelley [not-audio_url] [/not-audio_url]

Duration: 51:44
In this episode, Susan talks with Inner Circle member Shelley Sandford about what it actually looks like to build momentum when you're starting from zero. Shelley joined the program before she even launched her website,…
304: Here's How A Maker Gets Set Up For Consistent Sales [not-audio_url] [/not-audio_url]

Duration: 27:47
Sara's built a solid foundation for her handmade business. Now, she's ready to cut back on in-person shows and grow her online sales. But how do you go from "everything's set up" to actually seeing consistent revenue? Th…
303. A step by step plan to double Louise's email list [not-audio_url] [/not-audio_url]

Duration: 35:52
Louise Buckley grew her list by nearly 2,000 in five months—and now she's on track to hit 10,000 by year-end using simple, strategic moves. In this episode, Louise shares how she's growing her boutique clothing business…
302: 73% Of Valerie's Sales Are From Email. Here's Her Next Best Move [not-audio_url] [/not-audio_url]

Duration: 48:55
Valerie DeVito has her email system dialed in, her products are flying off the shelves, and her conversion rate is solid. So why aren't her sales growing? In this coaching session, we dig into the one thing she's been mi…
300: Handmade Business? See How Janine Will Double Her Online Sales [not-audio_url] [/not-audio_url]

Duration: 29:35
What if the key to scaling your handmade business isn't launching more products—but doing less, better? In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's…
299: Ellie's Sales Are Great; How Does She Make More Profit? [not-audio_url] [/not-audio_url]

Duration: 29:12
Are you still spending your time on something you told yourself you'd stop doing a year ago? That's where Ellie Lum found herself. She runs Klum House, a multi six-figure business with a growing audience and a solid prod…
296: How to 2X Hayley's Shopify Sales [not-audio_url] [/not-audio_url]

Duration: 39:42
Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is lagging behind. Her big goal? Get her online sales to match her brick…