318: Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem

318: Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem

Author: Susan Bradley: E-commerce Expert May 5, 2026 Duration: 43:56

Have you ever sat down at the end of a rough month, exhausted, head in your hands, and thought… Is it even worth it? Am I ever going to get to the point where I make an income that is aligned with all the work I do? 

If that's you - I'm talking with profit expert Ciara Stockland about the most common money mistakes that keep ecommerce product stores like us financially stuck . And together we're sharing what you need to do to fix it.

Listen in and  learn:

  • Why Chasing Sales (instead of profit) is keeping you spinning in place

  • The pricing mistake you're probably making, and the mindset shift that will fix it

  • Why the reality of doubling revenue is a lot harder than it seems

  • Why NOT paying yourself is setting your business up to fail

  • The warning signs you can't afford to ignore

Every single one of us can benefit from this one. It's time to take your head out of the sand and take control of your numbers. If Ciara and I can do it, so can you.

RELATED LINKS:

Ciara's Debt Detox Bootcamp: https://www.ciarastockeland.com/a/2148268513/2cz2f3cA

What Every Store Owner Needs to Know About Business Debt https://www.thesocialsalesgirls.com/blog/what-every-store-owner-needs-to-know-about-business-debt-episode-267

How to create profit goals https://www.thesocialsalesgirls.com/blog/how-to-create-profit-goals-episode-209

How to get control of your $ https://www.thesocialsalesgirls.com/blog/how-to-get-control-of-your-episode-158

_______________________


Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.

Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

 


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
321: How To Get Your First Sale From Meta Ads In 90 Days [not-audio_url] [/not-audio_url]

Duration: 30:20
If you've ever run an ad campaign on Facebook or Instagram, and walked away feeling like it would have been more productive to just light that money on fire…I have really, really good news for you. You're wrong! This wee…
320: She Started With $4K And A Dream [not-audio_url] [/not-audio_url]

Duration: 37:37
If you've figured out how to get sales using just your grit, determination, and possibly sheer force of will…you may be in or approaching a state of burnout. The messy middle can feel draining and endless, but this week…
319: The Real Reason You Feel Busy But Stuck [not-audio_url] [/not-audio_url]

Duration: 41:46
There's a point many store owners reach where they've been working so hard for so long, that they begin to suspect that the light at the end of the tunnel is just…never going to appear. It's a terrible feeling. In this e…
317: This Artist Narrowed Her Focus, And Quadrupled Her Sales [not-audio_url] [/not-audio_url]

Duration: 34:08
If you're an artist who's ever wondered if your brain just wasn't built for business ownership, this episode is a great demonstration of how all creatives can grow a successful business online. Victoria Mlady of Victoria…
316: Website Compliance: How To Protect Your Business [not-audio_url] [/not-audio_url]

Duration: 30:06
In the last few months, three members of our community — store owners just like you and me — have faced lawsuits over website compliance. So I sat down with my favorite lawyer, Tannia Ospina, to talk about what you actua…
315: Brandon doubled his sales AND cut ad spend by 90% [not-audio_url] [/not-audio_url]

Duration: 45:23
Brandon Love is the founder of Bewilderment.com — a fragrance and art studio in Columbus, Ohio. He started the business at 17 and is now in his 11th year. When tariffs hit last year and his Facebook ad performance collap…
314: Getting Help Vs. Going It Alone [not-audio_url] [/not-audio_url]

Duration: 39:42
Bergen Anderson is the founder of Lila Barn Clothing — a Chicago-based brand making bold, colorful clothing for kids and adults who love adventure. She's been in business for 14 years, runs a physical storefront, and rec…
312. Do this and 2x your next Product Launch [not-audio_url] [/not-audio_url]

Duration: 21:46
If you're like most store owners I talk to, you probably put a ton of time into finding the perfect product, invest in inventory, get excited about having something new to offer… and then the results are a little underwh…