318: Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem

318: Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem

Author: Susan Bradley: E-commerce Expert May 5, 2026 Duration: 43:56

Have you ever sat down at the end of a rough month, exhausted, head in your hands, and thought… Is it even worth it? Am I ever going to get to the point where I make an income that is aligned with all the work I do? 

If that's you - I'm talking with profit expert Ciara Stockland about the most common money mistakes that keep ecommerce product stores like us financially stuck . And together we're sharing what you need to do to fix it.

Listen in and  learn:

  • Why Chasing Sales (instead of profit) is keeping you spinning in place

  • The pricing mistake you're probably making, and the mindset shift that will fix it

  • Why the reality of doubling revenue is a lot harder than it seems

  • Why NOT paying yourself is setting your business up to fail

  • The warning signs you can't afford to ignore

Every single one of us can benefit from this one. It's time to take your head out of the sand and take control of your numbers. If Ciara and I can do it, so can you.

RELATED LINKS:

Ciara's Debt Detox Bootcamp: https://www.ciarastockeland.com/a/2148268513/2cz2f3cA

What Every Store Owner Needs to Know About Business Debt https://www.thesocialsalesgirls.com/blog/what-every-store-owner-needs-to-know-about-business-debt-episode-267

How to create profit goals https://www.thesocialsalesgirls.com/blog/how-to-create-profit-goals-episode-209

How to get control of your $ https://www.thesocialsalesgirls.com/blog/how-to-get-control-of-your-episode-158

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 50

The Ecommerce Roadmap
Podcast Episodes
315: Brandon doubled his sales AND cut ad spend by 90% [not-audio_url] [/not-audio_url]

Duration: 45:23
Brandon Love is the founder of Bewilderment.com — a fragrance and art studio in Columbus, Ohio. He started the business at 17 and is now in his 11th year. When tariffs hit last year and his Facebook ad performance collap…
314: Getting Help Vs. Going It Alone [not-audio_url] [/not-audio_url]

Duration: 39:42
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312. Do this and 2x your next Product Launch [not-audio_url] [/not-audio_url]

Duration: 21:46
If you're like most store owners I talk to, you probably put a ton of time into finding the perfect product, invest in inventory, get excited about having something new to offer… and then the results are a little underwh…
311: The habits I see that lead to success [not-audio_url] [/not-audio_url]

Duration: 20:49
Wondering what the difference is between a store owner who feels confident and sees steady growth — and one who's working hard but spinning their wheels? It's usually not a great product or a beautiful website. It's a fe…
310: The real reason your sales are unpredictable [not-audio_url] [/not-audio_url]

Duration: 27:21
Recently, I've been working with a group of eCommerce owners who have great products. They're probably much like you! They have good weeks - and some not so good weeks - and over time it feels like a lot of effort to get…
309. Do you have the right traffic? Take these 5 steps and find out. [not-audio_url] [/not-audio_url]

Duration: 35:29
Wondering why your sales are stuck—even though you're doing "all the right things"? In this episode, Susan and Melissa walk through how to use your own Shopify and Klaviyo data to figure out if your traffic is the proble…
308. What you need to know about Reliable Revenue [not-audio_url] [/not-audio_url]

Duration: 45:35
Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email marketing strategies and automations. It does not cover traffic, ads,…
307: Disaster proof your Business - here's how [not-audio_url] [/not-audio_url]

Duration: 43:09
Join us in this episode as we explore Sam Gilhooley's remarkable journey from bed rest to business boss. Sam, owner of Magnetics and a student of our Reliable Revenue course, shares what happened when illness took her ou…
306: Jen Isn't Making Enough Profit [not-audio_url] [/not-audio_url]

Duration: 34:56
What if the problem isn't profit—but sales? In this episode, I sit down with Inner Circle member Jen, who's wondering if her business is worth continuing. She's doing the work. She's tracking her numbers. But she's not m…