318: Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem

318: Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem

Author: Susan Bradley: E-commerce Expert May 5, 2026 Duration: 43:56

Have you ever sat down at the end of a rough month, exhausted, head in your hands, and thought… Is it even worth it? Am I ever going to get to the point where I make an income that is aligned with all the work I do? 

If that's you - I'm talking with profit expert Ciara Stockland about the most common money mistakes that keep ecommerce product stores like us financially stuck . And together we're sharing what you need to do to fix it.

Listen in and  learn:

  • Why Chasing Sales (instead of profit) is keeping you spinning in place

  • The pricing mistake you're probably making, and the mindset shift that will fix it

  • Why the reality of doubling revenue is a lot harder than it seems

  • Why NOT paying yourself is setting your business up to fail

  • The warning signs you can't afford to ignore

Every single one of us can benefit from this one. It's time to take your head out of the sand and take control of your numbers. If Ciara and I can do it, so can you.

RELATED LINKS:

Ciara's Debt Detox Bootcamp: https://www.ciarastockeland.com/a/2148268513/2cz2f3cA

What Every Store Owner Needs to Know About Business Debt https://www.thesocialsalesgirls.com/blog/what-every-store-owner-needs-to-know-about-business-debt-episode-267

How to create profit goals https://www.thesocialsalesgirls.com/blog/how-to-create-profit-goals-episode-209

How to get control of your $ https://www.thesocialsalesgirls.com/blog/how-to-get-control-of-your-episode-158

_______________________


Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.

Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

 


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 50

The Ecommerce Roadmap
Podcast Episodes
305: Here's The Advice That Changed Everything For Shelley [not-audio_url] [/not-audio_url]

Duration: 51:44
In this episode, Susan talks with Inner Circle member Shelley Sandford about what it actually looks like to build momentum when you're starting from zero. Shelley joined the program before she even launched her website,…
304: Here's How A Maker Gets Set Up For Consistent Sales [not-audio_url] [/not-audio_url]

Duration: 27:47
Sara's built a solid foundation for her handmade business. Now, she's ready to cut back on in-person shows and grow her online sales. But how do you go from "everything's set up" to actually seeing consistent revenue? Th…
303. A step by step plan to double Louise's email list [not-audio_url] [/not-audio_url]

Duration: 35:52
Louise Buckley grew her list by nearly 2,000 in five months—and now she's on track to hit 10,000 by year-end using simple, strategic moves. In this episode, Louise shares how she's growing her boutique clothing business…
302: 73% Of Valerie's Sales Are From Email. Here's Her Next Best Move [not-audio_url] [/not-audio_url]

Duration: 48:55
Valerie DeVito has her email system dialed in, her products are flying off the shelves, and her conversion rate is solid. So why aren't her sales growing? In this coaching session, we dig into the one thing she's been mi…
300: Handmade Business? See How Janine Will Double Her Online Sales [not-audio_url] [/not-audio_url]

Duration: 29:35
What if the key to scaling your handmade business isn't launching more products—but doing less, better? In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's…
299: Ellie's Sales Are Great; How Does She Make More Profit? [not-audio_url] [/not-audio_url]

Duration: 29:12
Are you still spending your time on something you told yourself you'd stop doing a year ago? That's where Ellie Lum found herself. She runs Klum House, a multi six-figure business with a growing audience and a solid prod…
296: How to 2X Hayley's Shopify Sales [not-audio_url] [/not-audio_url]

Duration: 39:42
Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is lagging behind. Her big goal? Get her online sales to match her brick…