318: Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem

318: Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem

Author: Susan Bradley: E-commerce Expert May 5, 2026 Duration: 43:56

Have you ever sat down at the end of a rough month, exhausted, head in your hands, and thought… Is it even worth it? Am I ever going to get to the point where I make an income that is aligned with all the work I do? 

If that's you - I'm talking with profit expert Ciara Stockland about the most common money mistakes that keep ecommerce product stores like us financially stuck . And together we're sharing what you need to do to fix it.

Listen in and  learn:

  • Why Chasing Sales (instead of profit) is keeping you spinning in place

  • The pricing mistake you're probably making, and the mindset shift that will fix it

  • Why the reality of doubling revenue is a lot harder than it seems

  • Why NOT paying yourself is setting your business up to fail

  • The warning signs you can't afford to ignore

Every single one of us can benefit from this one. It's time to take your head out of the sand and take control of your numbers. If Ciara and I can do it, so can you.

RELATED LINKS:

Ciara's Debt Detox Bootcamp: https://www.ciarastockeland.com/a/2148268513/2cz2f3cA

What Every Store Owner Needs to Know About Business Debt https://www.thesocialsalesgirls.com/blog/what-every-store-owner-needs-to-know-about-business-debt-episode-267

How to create profit goals https://www.thesocialsalesgirls.com/blog/how-to-create-profit-goals-episode-209

How to get control of your $ https://www.thesocialsalesgirls.com/blog/how-to-get-control-of-your-episode-158

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 50

The Ecommerce Roadmap
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