320: She Started With $4K And A Dream

320: She Started With $4K And A Dream

Author: Susan Bradley: E-commerce Expert May 19, 2026 Duration: 37:37

If you've figured out how to get sales using just your grit, determination, and possibly sheer force of will…you may be in or approaching a state of burnout. 

The messy middle can feel draining and endless, but this week I've got some inspiration for you. Becky Youngberry started her quilting subscription box with two subscribers, $4,000 from savings, and a really bad day at her day job.

By year two, she'd hit $110,000 in revenue — putting her in the top 5% of independent ecom start ups.

Listen in and learn:

  • what it actually takes to build recurring revenue while working full time

  • why knowing your profit numbers must come before chasing growth

  • and how to manage mental health while building a business you love

This one is for every store owner who's figured out how to make sales — and is now trying to figure out how to make it sustainable.

 

RELATED LINKS

Check out Becky's business at blackcatco.com.au

Get on the  Inner Circle Waitlist: thesocialsalesgirls.com/innercircle

The One Thing by Gary Keller and Jay Papasan: https://the1thing.com/book/

Inventory Genius by Ciara Stockland: https://www.ciarastockeland.com/book

 Who Not How by Dan Sullivan and Dr. Benjamin Hardy: https://whonothow.com/

Metricool (social media scheduling): https://metricool.com/

-----------------------------------------

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

 

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

 

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
321: How To Get Your First Sale From Meta Ads In 90 Days [not-audio_url] [/not-audio_url]

Duration: 30:20
If you've ever run an ad campaign on Facebook or Instagram, and walked away feeling like it would have been more productive to just light that money on fire…I have really, really good news for you. You're wrong! This wee…
319: The Real Reason You Feel Busy But Stuck [not-audio_url] [/not-audio_url]

Duration: 41:46
There's a point many store owners reach where they've been working so hard for so long, that they begin to suspect that the light at the end of the tunnel is just…never going to appear. It's a terrible feeling. In this e…
318: Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem [not-audio_url] [/not-audio_url]

Duration: 43:56
Have you ever sat down at the end of a rough month, exhausted, head in your hands, and thought… Is it even worth it? Am I ever going to get to the point where I make an income that is aligned with all the work I do? If t…
317: This Artist Narrowed Her Focus, And Quadrupled Her Sales [not-audio_url] [/not-audio_url]

Duration: 34:08
If you're an artist who's ever wondered if your brain just wasn't built for business ownership, this episode is a great demonstration of how all creatives can grow a successful business online. Victoria Mlady of Victoria…
316: Website Compliance: How To Protect Your Business [not-audio_url] [/not-audio_url]

Duration: 30:06
In the last few months, three members of our community — store owners just like you and me — have faced lawsuits over website compliance. So I sat down with my favorite lawyer, Tannia Ospina, to talk about what you actua…
315: Brandon doubled his sales AND cut ad spend by 90% [not-audio_url] [/not-audio_url]

Duration: 45:23
Brandon Love is the founder of Bewilderment.com — a fragrance and art studio in Columbus, Ohio. He started the business at 17 and is now in his 11th year. When tariffs hit last year and his Facebook ad performance collap…
314: Getting Help Vs. Going It Alone [not-audio_url] [/not-audio_url]

Duration: 39:42
Bergen Anderson is the founder of Lila Barn Clothing — a Chicago-based brand making bold, colorful clothing for kids and adults who love adventure. She's been in business for 14 years, runs a physical storefront, and rec…
312. Do this and 2x your next Product Launch [not-audio_url] [/not-audio_url]

Duration: 21:46
If you're like most store owners I talk to, you probably put a ton of time into finding the perfect product, invest in inventory, get excited about having something new to offer… and then the results are a little underwh…