304: Here's How A Maker Gets Set Up For Consistent Sales

304: Here's How A Maker Gets Set Up For Consistent Sales

Author: Susan Bradley: E-commerce Expert January 27, 2026 Duration: 27:47

Sara's built a solid foundation for her handmade business. Now, she's ready to cut back on in-person shows and grow her online sales. But how do you go from "everything's set up" to actually seeing consistent revenue?

This episode is a fly-on-the-wall coaching call where we map out a clear, focused plan for hitting $35K in sales between September and December—without burning out or second-guessing every move.

Listen in and learn:

  • Why having a strong funnel and good products still won't get you the sales you want

  • How to reframe ad spend as "paying for visibility" (not gambling for sales)

  • The simple two-part ad strategy that builds her audience and drives traffic to her best-sellers

  • How to give your subscribers a reason to buy every week—without creating new products or offering discounts

 

RELATED LINKS:

Handmade Business? See How Janine Will Double Her Online Sales. https://www.thesocialsalesgirls.com/blog/handmade-business-see-how-janine-will-double-her-online-sales-episode-300

Christina's transitioning from in person to online sales. Here's how. https://www.thesocialsalesgirls.com/blog/christinas-transitioning-from-in-person-to-online-sales-here's-how-episode-298

The stress free content plan that built a huge audience. https://www.thesocialsalesgirls.com/blog/the-stress-free-content-plan-that-built-a-huge-audience-episode-190


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
300: Handmade Business? See How Janine Will Double Her Online Sales [not-audio_url] [/not-audio_url]

Duration: 29:35
What if the key to scaling your handmade business isn't launching more products—but doing less, better? In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's…
299: Ellie's Sales Are Great; How Does She Make More Profit? [not-audio_url] [/not-audio_url]

Duration: 29:12
Are you still spending your time on something you told yourself you'd stop doing a year ago? That's where Ellie Lum found herself. She runs Klum House, a multi six-figure business with a growing audience and a solid prod…
296: How to 2X Hayley's Shopify Sales [not-audio_url] [/not-audio_url]

Duration: 39:42
Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is lagging behind. Her big goal? Get her online sales to match her brick…
295: Here's Why You're Probably Doing Better Than You Think [not-audio_url] [/not-audio_url]

Duration: 1:02:10
This episode digs into a common (and costly) mindset trap: believing you're behind when you're actually on track. Susan and long-time Inner Circle coach Melissa unpack the survey results from hundreds of ecommerce founde…
294: Here's How You Can Get Sales in December [not-audio_url] [/not-audio_url]

Duration: 40:26
December doesn't have to be a slow month—or a stressful one. In this episode, Susan and Melissa share a simple, ready-to-use plan that helps you finish the year strong, stay visible, and still take time off for the holid…
293: Generate weekly income with this simple strategy [not-audio_url] [/not-audio_url]

Duration: 32:39
In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda's approach…
292: 6 HOT Tips To Have Your Best Black Friday – Or Any Promotion! [not-audio_url] [/not-audio_url]

Duration: 45:22
Black Friday doesn't need to be stressful — or even complicated. In this episode, Susan and Melissa share what actually works for small ecommerce stores during the busiest shopping season of the year. You'll learn: Why y…