306: Jen Isn't Making Enough Profit

306: Jen Isn't Making Enough Profit

Author: Susan Bradley: E-commerce Expert February 10, 2026 Duration: 34:56

What if the problem isn't profit—but sales?

In this episode, I sit down with Inner Circle member Jen, who's wondering if her business is worth continuing. She's doing the work. She's tracking her numbers. But she's not making enough money to justify the effort—and she's seriously questioning whether it's time to pack it in.

What we discovered together might surprise you.

Because once we looked at her numbers, it turns out profit isn't the problem at all.

This is a real-time coaching call that walks through:

  • The real story her numbers are telling—and why one bad month doesn't mean the business is broken

  • Why cutting expenses isn't a scalable solution (and what to do instead)

  • What a healthy profit margin actually looks like—and how Jen's business compares

  • The four metrics you actually need to track—and what they mean

If you've ever looked at your bank account and thought, "Why isn't this working?" this is the episode for you.

RELATED LINKS:

See Jen's website here: https://www.essentialjewelry4u.com/

How to get control of your $ https://www.thesocialsalesgirls.com/blog/how-to-get-control-of-your-episode-158

How to create profit goals https://www.thesocialsalesgirls.com/blog/how-to-create-profit-goals-episode-209

A step by step plan to double Louise's email list https://www.thesocialsalesgirls.com/blog/a-step-by-step-plan-to-double-louises-email-list-episode-303

You're probably more successful than you think https://www.thesocialsalesgirls.com/blog/youre-probably-more-successful-than-you-think-episode-295

 


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
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