310: The real reason your sales are unpredictable

310: The real reason your sales are unpredictable

Author: Susan Bradley: E-commerce Expert March 10, 2026 Duration: 27:21

Recently, I've been working with a group of eCommerce owners who have great products.

They're probably much like you!

They have good weeks - and some not so good weeks - and over time it feels like a lot of effort to get results that are so much less than what you want.

And after a while, you start wondering things like: "What am I missing - I must be doing something wrong""


But here's what I see when we start looking at the data.I don't see them doing anything wrong - .

The problem is much simpler than that. And it's completely fixable.


One teaching point, a "hook" and CTA "listen in"

Most store owners are missing ONE thing when they're running their businesses, and for most, it's the reason you feel like you're guessing when it comes to growing your sales.



Mentioned/Related links:

Get my Conversion Calculator here:  https://learn.thesocialsalesgirls.com/conversion-school-calculator/

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
291: Here's What I Do When Things Aren't Going Well. Try It! [not-audio_url] [/not-audio_url]

Duration: 52:06
When business feels hard, it's not because you're doing it wrong — it's because you're human. In this episode, Susan and mindset coach Krista Williamson talk about the patterns that keep store owners stuck — and how to s…
290: Here's When You're Ready To Run Purchase Ads [not-audio_url] [/not-audio_url]

Duration: 31:26
If sales are trickling in, and you're tempted to start running ads, this episode is for you. Susan and Inner Circle coach Melissa Davies walk through how to decide if you're ready for ads—and what to focus on first if yo…
289. Stop ignoring your Mindset. It's a powerful tool. [not-audio_url] [/not-audio_url]

Duration: 33:12
In this first episode of our Mindset Mini-Series, I sit down with my longtime coach Krista Williamson to talk about what mindset really is—and how it quietly shapes your day-to-day business decisions. This isn't about ma…
288: Here's How These Store Owners Are Growing Their Sales [not-audio_url] [/not-audio_url]

Duration: 18:40
This week's episode is a little different—it's a conversation straight from our weekly marketing team meeting. We started with one question: Why are some store owners seeing big growth this year while others feel stuck?…
287. Do this when your sales are down [not-audio_url] [/not-audio_url]

Duration: 36:41
It's so normal to feel a little helpless when your sales are down. But here's what I know: You have more control over your results than you think. Today I'm giving you a strategy you can use to take control, get out of y…
286: Use This Strategy To See If You Have The Right Traffic [not-audio_url] [/not-audio_url]

Duration: 35:29
Wondering why your sales are stuck—even though you're doing "all the right things"? In this episode, Susan and Melissa walk through how to use your own Shopify and Klaviyo data to figure out if your traffic is the proble…
285: The Most Powerful Marketing Activity [not-audio_url] [/not-audio_url]

Duration: 28:30
When someone asked, "Which marketing activity actually moves the needle?" we knew we had to talk about it. Because the answer isn't what you think. In this episode, Susan and Melissa (Inner Circle coach and owner of Bike…
284: Sales Plateaued? Do this to grow profitably [not-audio_url] [/not-audio_url]

Duration: 44:26
If your ecommerce sales have hit a plateau around $2K/month, and you're wondering why it's not growing, this episode is for you. We'll break down the one core reason most stores get stuck—and how to shift your strategy s…
283: I'm Doing Something Scary [not-audio_url] [/not-audio_url]

Duration: 28:07
Today, I'm sharing something that pushed me out of my comfort zone—and it might just do the same for you. I sat down with Suzi Dafnis of HerBusiness to talk about the power of stepping away, creating space, and taking a…
282: Organic Sales: Don't Miss These 2 Strategies [not-audio_url] [/not-audio_url]

Duration: 44:24
Tired of relying on paid ads? This episode is for you. Susan Bradley and Sarah Williams share the two most powerful (and doable!) strategies they've used to generate consistent organic growth for ecommerce brands—without…