310: The real reason your sales are unpredictable

310: The real reason your sales are unpredictable

Author: Susan Bradley: E-commerce Expert March 10, 2026 Duration: 27:21

Recently, I've been working with a group of eCommerce owners who have great products.

They're probably much like you!

They have good weeks - and some not so good weeks - and over time it feels like a lot of effort to get results that are so much less than what you want.

And after a while, you start wondering things like: "What am I missing - I must be doing something wrong""


But here's what I see when we start looking at the data.I don't see them doing anything wrong - .

The problem is much simpler than that. And it's completely fixable.


One teaching point, a "hook" and CTA "listen in"

Most store owners are missing ONE thing when they're running their businesses, and for most, it's the reason you feel like you're guessing when it comes to growing your sales.



Mentioned/Related links:

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
285: The Most Powerful Marketing Activity [not-audio_url] [/not-audio_url]

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When someone asked, "Which marketing activity actually moves the needle?" we knew we had to talk about it. Because the answer isn't what you think. In this episode, Susan and Melissa (Inner Circle coach and owner of Bike…
284: Sales Plateaued? Do this to grow profitably [not-audio_url] [/not-audio_url]

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If your ecommerce sales have hit a plateau around $2K/month, and you're wondering why it's not growing, this episode is for you. We'll break down the one core reason most stores get stuck—and how to shift your strategy s…
283: I'm Doing Something Scary [not-audio_url] [/not-audio_url]

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Today, I'm sharing something that pushed me out of my comfort zone—and it might just do the same for you. I sat down with Suzi Dafnis of HerBusiness to talk about the power of stepping away, creating space, and taking a…
282: Organic Sales: Don't Miss These 2 Strategies [not-audio_url] [/not-audio_url]

Duration: 44:24
Tired of relying on paid ads? This episode is for you. Susan Bradley and Sarah Williams share the two most powerful (and doable!) strategies they've used to generate consistent organic growth for ecommerce brands—without…
281: The free strategy that got 1600 leads and 34 new customers [not-audio_url] [/not-audio_url]

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280: Hiring Help—Get Set Up for Success [not-audio_url] [/not-audio_url]

Duration: 39:11
If you're ready to hire help—or have tried and been burned—this episode is your roadmap. Susan and Melissa walk you through the full process of hiring, training, and managing help that actually helps. You'll learn how to…
279: How to Scale Without Borrowing (or Breaking Your Business) [not-audio_url] [/not-audio_url]

Duration: 38:56
Thinking about scaling your store? This episode is your checklist. Susan and Inner Circle coach Melissa Davies break down what most store owners get wrong when they try to grow—and the five things you need to do before y…
278: The 3 Books That Changed My Life [not-audio_url] [/not-audio_url]

Duration: 19:51
We all love a good book recommendation—but some books are more than a great read. They change the way you think, work, and lead. In this episode, Susan shares the three books she's read (and reread) that have had a lasti…
277: Should You Hire Someone to Make Your Reels? [not-audio_url] [/not-audio_url]

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Feel overwhelmed by video content? Wish you could just hire it out? In this episode, Susan and Melissa talk about the real reasons ecommerce store owners get stuck—and why hiring someone to "just make your Reels" isn't t…
276: Create a Successful, Stress-Free Video Strategy [not-audio_url] [/not-audio_url]

Duration: 29:06
Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of time. In this episode, we're sharing the 3 types of videos every store…