310: The real reason your sales are unpredictable

310: The real reason your sales are unpredictable

Author: Susan Bradley: E-commerce Expert March 10, 2026 Duration: 27:21

Recently, I've been working with a group of eCommerce owners who have great products.

They're probably much like you!

They have good weeks - and some not so good weeks - and over time it feels like a lot of effort to get results that are so much less than what you want.

And after a while, you start wondering things like: "What am I missing - I must be doing something wrong""


But here's what I see when we start looking at the data.I don't see them doing anything wrong - .

The problem is much simpler than that. And it's completely fixable.


One teaching point, a "hook" and CTA "listen in"

Most store owners are missing ONE thing when they're running their businesses, and for most, it's the reason you feel like you're guessing when it comes to growing your sales.



Mentioned/Related links:

Get my Conversion Calculator here:  https://learn.thesocialsalesgirls.com/conversion-school-calculator/

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.
Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
261: Growing your sales: what you must know first [not-audio_url] [/not-audio_url]

Duration: 21:44
I'm sharing one of the smartest (and simplest) ways to grow your ecommerce sales—without a big ad budget. But be warned: this strategy only works up to a point. If you miss the signs that it's time to shift, your sales c…
260: Do This If You Aren't Reaching Your Goals [not-audio_url] [/not-audio_url]

Duration: 26:36
Episode 260: Do This If You Aren't Reaching Your Goals If you've ever felt like everyone else is growing while you're stuck, this episode is for you. You're not failing—but the way you're setting your goals might be. In…
259: How Trisha Built a High-Converting List for Her Product Launch [not-audio_url] [/not-audio_url]

Duration: 31:10
What if you could grow your email list, create viral content, and sell more—without spending on ads? That's exactly what jewelry designer Trisha Flanagan did with a brilliant product tester campaign inspired by our previ…
258: The piece of the puzzle you've been missing [not-audio_url] [/not-audio_url]

Duration: 19:24
I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak. For a long time, I was frustrated because I just couldn't figure out what I was missing — what it was that was stopping me from gett…
256: How Pivoting and Consistency Doubled Sales for Wendy [not-audio_url] [/not-audio_url]

Duration: 35:39
In this episode, we're learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle group, we invited Wendy to break down her success into actionable steps…
255: These 7 habits predict success, start implementing them now! [not-audio_url] [/not-audio_url]

Duration: 26:55
Susan shares the 7 habits that are the best predictors of an online store's success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obst…
254: Everything you want to know about Reliable Revenue [not-audio_url] [/not-audio_url]

Duration: 45:35
Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email marketing strategies and automations. It does not cover traffic, ads,…
253: Make your Brand + Products Stand Out [not-audio_url] [/not-audio_url]

Duration: 35:45
Susan and Bonnie Christine discuss how surface pattern design helps businesses stand out through custom branding. Bonnie, a self-taught designer, turned her passion into a career by taking small, consistent steps. Surfac…
252: Use these 3 Steps to Get Featured in Gift Guides [not-audio_url] [/not-audio_url]

Duration: 31:08
Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in front of the right audience—all without paying for ads. In this episode,…