315: Brandon doubled his sales AND cut ad spend by 90%

315: Brandon doubled his sales AND cut ad spend by 90%

Author: Susan Bradley: E-commerce Expert April 14, 2026 Duration: 45:23

Brandon Love is the founder of Bewilderment.com — a fragrance and art studio in Columbus, Ohio. He started the business at 17 and is now in his 11th year. When tariffs hit last year and his Facebook ad performance collapsed, Brandon came into the Inner Circle looking for a different way forward. It would have tanked most stores' sales;  he ended up doubling them instead. In this episode, he shares exactly what changed.

Listen in and  learn:

  • Why list segmentation unlocked the gold in Brandon's list

  • How offering subscriptions changed cash flow

  • How Brandon overcame tariff troubles

  • The social media strategy Brandon never thought would work 

This is a story about what's possible when you stop chasing new customers and go deeper with the ones you already have.

-----------------
Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.

Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
235. How to get affordable, quality traffic [not-audio_url] [/not-audio_url]

Duration: 35:21
If there's one area of our business that can make us feel like we don't have control. It's got to be Meta ads. So today on the podcast, Traffic Coach Cathy Hayhurst and I are going to share the strategy that we teach in…
234. Conversion: 2 Things you must remember [not-audio_url] [/not-audio_url]

Duration: 17:58
I just finished recording our new free course, Conversion School, and it reminded me that I need to share something important with you. There are 2 important things that you need to understand about conversion. You proba…
233. This will get you unstuck [not-audio_url] [/not-audio_url]

Duration: 18:15
Today I am talking about something that every one of us does, and it is the thing that keeps us stuck in our businesses, even though we are committed to change and grow. Listen to this episode, and you'll be able to iden…
232. 4 Steps to high converting product pages [not-audio_url] [/not-audio_url]

Duration: 42:19
What would happen to your sales if every one of your web visitors landed on a Product Page that was optimized to turn your visitors into buyers? Come listen as I talk to our Conversion specialist Kate Tilbury about the 4…
231. The formula for sales every day [not-audio_url] [/not-audio_url]

Duration: 43:51
Six months ago, Charlotte was frustrated by months trying to get her newish business off the ground. She felt like she was all over the place, and she didn't know what she was doing. After trying our free training, the E…
230. Focus on this right now [not-audio_url] [/not-audio_url]

Duration: 37:19
Today I'm sharing what I see is the number one reason that ecommerce store owners don't reach their sales goals. Grab a pen, and come listen as I walk you through the steps you have to take to put yourself in the very be…
229. Stop Doing This And Take Control Of Your Sales [not-audio_url] [/not-audio_url]

Duration: 20:37
It's common for store owners to "wing it" when it comes to marketing - hoping that all your hard work will lead to the profitable business you want. But the truth is that when you ignore this part of your business, it's…
228. Coaching Call: what to do when you're struggling with sales [not-audio_url] [/not-audio_url]

Duration: 27:13
It happens to all of us. Our sales start to slow down and we feel overwhelmed, helpless, and unsure of our next steps. Be a fly on the wall for this Coaching call I had with an Inner Circle Member, where we identified th…
226. The $500/hr Job You Should Be Doing [not-audio_url] [/not-audio_url]

Duration: 14:26
In this episode, we dive into the $500 an hour job you're probably not doing but absolutely should be. It's a game-changer for your business, and I'm excited to share these insights with you! Here's what you'll learn: Id…