320: She Started With $4K And A Dream

320: She Started With $4K And A Dream

Author: Susan Bradley: E-commerce Expert May 19, 2026 Duration: 37:37
The Ecommerce Roadmap
BusinessEntrepreneurshipMarketing

If you've figured out how to get sales using just your grit, determination, and possibly sheer force of will…you may be in or approaching a state of burnout. 

The messy middle can feel draining and endless, but this week I've got some inspiration for you. Becky Youngberry started her quilting subscription box with two subscribers, $4,000 from savings, and a really bad day at her day job.

By year two, she'd hit $110,000 in revenue — putting her in the top 5% of independent ecom start ups.

Listen in and learn:

  • what it actually takes to build recurring revenue while working full time

  • why knowing your profit numbers must come before chasing growth

  • and how to manage mental health while building a business you love

This one is for every store owner who's figured out how to make sales — and is now trying to figure out how to make it sustainable.

 

RELATED LINKS

Check out Becky's business at blackcatco.com.au

Get on the  Inner Circle Waitlist: thesocialsalesgirls.com/innercircle

The One Thing by Gary Keller and Jay Papasan: https://the1thing.com/book/

Inventory Genius by Ciara Stockland: https://www.ciarastockeland.com/book

 Who Not How by Dan Sullivan and Dr. Benjamin Hardy: https://whonothow.com/

Metricool (social media scheduling): https://metricool.com/

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Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

 

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

 

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

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The Ecommerce Roadmap
Podcast Episodes
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