328: How a Handmade Business Owner planned for her best sales ever

328: How a Handmade Business Owner planned for her best sales ever

Author: Susan Bradley: E-commerce Expert July 14, 2026 Duration: 1:00:14

If you've ever felt like you're working yourself into the ground and still going backwards, this episode is going to hit home. Andrea York runs Catch the Fire Worship Flags — a completely handmade, hyper-niche business — and just one year ago she was having her lowest revenue quarter ever, emotionally done, and seriously questioning her life choices. By the end of that same year, she had her highest revenue quarter ever, outsourced manufacturing, and moved to a 3PL… all things she thought were impossible.

Listen in and learn:

  • How to stop flying blind and get brutally honest about your numbers

  • The difference between a strategic plan and a to-do list (hint – only one of them will move the needle)

  • Why outside feedback was key to getting the clarity she needed to move onward and upward

In the end, Andrea had built a business that's easy to run, or…if she chooses, easy to sell.

 

RELATED LINKS:

Get on the Inner Circle waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership

From stressed to confident. An inside look at a 2 year transformation https://www.thesocialsalesgirls.com/blog/from-stressed-to-confident-an-inside-look-at-a-2-year-transformation-episode-227

The one thing even smart Business owners continue to get wrong https://www.thesocialsalesgirls.com/blog/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174

Strategies from my Mastermind [part 1] https://www.thesocialsalesgirls.com/blog/growth-strategies-from-my-mastermind-part-1-episode-151

Strategies from my Mastermind [part 2] https://www.thesocialsalesgirls.com/blog/growth-strategies-from-my-mastermind-part-2-episode-152

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 50

The Ecommerce Roadmap
Podcast Episodes
305: Here's The Advice That Changed Everything For Shelley [not-audio_url] [/not-audio_url]

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304: Here's How A Maker Gets Set Up For Consistent Sales [not-audio_url] [/not-audio_url]

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302: 73% Of Valerie's Sales Are From Email. Here's Her Next Best Move [not-audio_url] [/not-audio_url]

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300: Handmade Business? See How Janine Will Double Her Online Sales [not-audio_url] [/not-audio_url]

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299: Ellie's Sales Are Great; How Does She Make More Profit? [not-audio_url] [/not-audio_url]

Duration: 29:12
Are you still spending your time on something you told yourself you'd stop doing a year ago? That's where Ellie Lum found herself. She runs Klum House, a multi six-figure business with a growing audience and a solid prod…
296: How to 2X Hayley's Shopify Sales [not-audio_url] [/not-audio_url]

Duration: 39:42
Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is lagging behind. Her big goal? Get her online sales to match her brick…