#Data today shaping #digital #Marketing of #tomorrow @JohnMBusby @CenterfieldUSA

#Data today shaping #digital #Marketing of #tomorrow @JohnMBusby @CenterfieldUSA

Author: AnalyticsWeek October 18, 2018 Duration: 52:25
In this podcast, John Busby(@johnmbusby), Chief Analytics Officer @CenterfieldUSA, talks about his journey leading the data analytics practice of a digital marketing agency. He sheds light on some methodologies for building a sound data science practice. He sheds light on the future of digital marketing and shared some big opportunities ripe for disruption in the digital space. Timeline: 0:28 John's journey. 4:26 Introduction to Centerfield. 6:00 John's role. 6:50 Designing a common platform for customers. 9:15 Analytics in Amazon. 11:02 Data science and marketing. 18:02 Importance of understanding the product for marketing. 21:44 AI in the marketing business. 25:26 Making sense of customer behavior. 27:50 End to end consumer behavior. 31:05 Editing and calibrating KPIs. 32:53 Creating an inside driven organization. 35:35 Recipe for a successful chief analytic officer. 37:46 On data bias. 39:12 Hiring the right people. 41:33 Big opportunities in digital marketing. 44:15 Future of digital marketing. 45:27 John's recipe for success. 48:52 John's favorite reads. 50:35 Key takeaways. John's Recommended Read: Secrets of Professional Tournament Poker (D&B Poker) by Jonathan Little amzn.to/2MNKjN3 Podcast Link: https://futureofdata.org/data-today-shaping-digital-marketing-of-tomorrow-johnmbusby-centerfieldusa/ John's BIO: John Busby serves as Centerfield’s Chief Analytics Officer. A seasoned digital marketing executive, John leads the company’s data science, analytics and insights teams. Before joining Centerfield, John was Head of Analytics for Amazon’s grocery delivery service and responsible for business intelligence, data science and automated reporting. Prior to Amazon, John was Senior Vice President of Analytics and Marketing at Marchex. John began his career in product management for InfoSpace, Go2net and IQ Chart. He holds a Bachelor of Science from Northwestern University. Outside of work, John coaches youth hockey, and enjoys sports, poker and hanging out with his wife and two children. About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in creating the data driven future. Wanna Join? If you or any you know wants to join in, Register your interest by mailing us @ info@analyticsweek.com Want to sponsor? Email us @ info@analyticsweek.com Keywords: FutureOfData, DataAnalytics, Leadership, Futurist, Podcast, BigData, Strategy

The landscape of data and analytics is shifting faster than ever, driven by the people who build the systems, challenge the norms, and imagine what comes next. The Future of Data Podcast from AnalyticsWeek sits down with those very people for substantive, often unexpected, dialogues. Each episode is a direct conversation with a leader, an influencer, or a change maker who is actively shaping this dynamic world. You’ll hear less from theorists and more from practitioners in the trenches, discussing the real-world implications of new technologies, the evolving ethics of data use, and the practical strategies that separate hype from genuine transformation. This podcast delves into the human stories behind the data stacks, exploring the challenges, failures, and breakthroughs that define modern analytics. It’s a space for nuanced discussion that goes beyond surface-level trends to examine how data is fundamentally altering industries, governance, and our daily lives. Listen for candid insights on building effective teams, navigating the complexities of AI integration, and anticipating what the next decade of innovation might demand from professionals at every level. These are the essential conversations for anyone who needs to understand not just what is happening in data, but why it matters and where we might be headed. Tune in for a thoughtful exploration of the tools, ideas, and individuals charting the course forward.
Author: Language: English Episodes: 96

The Future of Data Podcast | conversation with leaders, influencers, and change makers in the World of Data & Analytics
Podcast Episodes
Level Analytics Bootcamp Graduation Event: Future of Data Science [not-audio_url] [/not-audio_url]

Duration: 34:47
Level Analytics Bootcamp by Northeastern University Event: Future of Data Science - Graduation Talk by Vishal Kumar, CEO AnalyticsWeek About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, inf…
Data & Analytics Bi-Weekly Newsletter Cast July 20, 2017 [not-audio_url] [/not-audio_url]

Duration: 50:06
About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in creating the data driven future. Wanna Join? If you or any…
#FutureOfData with Robin Thottungal, Chief Data Scientist at EPA [not-audio_url] [/not-audio_url]

Duration: 48:12
In this podcast, Robin discussed how an analytics organization functions in a collaborative culture. He shed some light on preparing a robust framework while working on policy rich setup. This talk is a must for anyone b…
Analytics.CLUB Boston Data Science in Information Security Panel [not-audio_url] [/not-audio_url]

Duration: 48:55
The security challenges of a particular business may often be proportional to the amount of data they need to capture, process, and interpret. As businesses grow their security needs become ever more complex and challeng…
Data & Analytics Bi-Weekly Newsletter Cast June 22, 2017 [not-audio_url] [/not-audio_url]

Duration: 58:17
Data & Analytics Bi-Weekly Newsletter Cast June 22, 2017 About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in c…
Data & Analytics Bi-Weekly Newsletter Cast June 8, 2017 [not-audio_url] [/not-audio_url]

Duration: 52:51
Data & Analytics Bi-Weekly Newsletter Cast June 8, 2017 About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in cr…
Peter Morgan, CEO, Deep Learning Partnership [not-audio_url] [/not-audio_url]

Duration: 56:34
* ERRATA (As Reported by Peter: "The book Peter mentioned (at 46:20) by Stuart Russell, "Do the Right Thing", was published in 2003, and not recently" In this session Peter Morgan, CEO Deep Learning Partnership sat with…
Data & Analytics Bi-Weekly Newsletter Cast May 25, 2017 [not-audio_url] [/not-audio_url]

Duration: 54:01
Data & Analytics Bi-Weekly Newsletter Cast May 25, 2017 About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in cr…
Nathaniel Lin, Chief Data Scientist, NFPA [not-audio_url] [/not-audio_url]

Duration: 50:44
In this session, Nathaniel discussed how NFPA uses data to empower fire stations worldwide with data-driven insights. We discussed the future of fire in this tech-driven world. Timeline: 0:29 Nathaniel's journey. 3:50 Wh…