#Data today shaping #digital #Marketing of #tomorrow @JohnMBusby @CenterfieldUSA

#Data today shaping #digital #Marketing of #tomorrow @JohnMBusby @CenterfieldUSA

Author: AnalyticsWeek October 18, 2018 Duration: 52:25
In this podcast, John Busby(@johnmbusby), Chief Analytics Officer @CenterfieldUSA, talks about his journey leading the data analytics practice of a digital marketing agency. He sheds light on some methodologies for building a sound data science practice. He sheds light on the future of digital marketing and shared some big opportunities ripe for disruption in the digital space. Timeline: 0:28 John's journey. 4:26 Introduction to Centerfield. 6:00 John's role. 6:50 Designing a common platform for customers. 9:15 Analytics in Amazon. 11:02 Data science and marketing. 18:02 Importance of understanding the product for marketing. 21:44 AI in the marketing business. 25:26 Making sense of customer behavior. 27:50 End to end consumer behavior. 31:05 Editing and calibrating KPIs. 32:53 Creating an inside driven organization. 35:35 Recipe for a successful chief analytic officer. 37:46 On data bias. 39:12 Hiring the right people. 41:33 Big opportunities in digital marketing. 44:15 Future of digital marketing. 45:27 John's recipe for success. 48:52 John's favorite reads. 50:35 Key takeaways. John's Recommended Read: Secrets of Professional Tournament Poker (D&B Poker) by Jonathan Little amzn.to/2MNKjN3 Podcast Link: https://futureofdata.org/data-today-shaping-digital-marketing-of-tomorrow-johnmbusby-centerfieldusa/ John's BIO: John Busby serves as Centerfield’s Chief Analytics Officer. A seasoned digital marketing executive, John leads the company’s data science, analytics and insights teams. Before joining Centerfield, John was Head of Analytics for Amazon’s grocery delivery service and responsible for business intelligence, data science and automated reporting. Prior to Amazon, John was Senior Vice President of Analytics and Marketing at Marchex. John began his career in product management for InfoSpace, Go2net and IQ Chart. He holds a Bachelor of Science from Northwestern University. Outside of work, John coaches youth hockey, and enjoys sports, poker and hanging out with his wife and two children. About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in creating the data driven future. Wanna Join? If you or any you know wants to join in, Register your interest by mailing us @ info@analyticsweek.com Want to sponsor? Email us @ info@analyticsweek.com Keywords: FutureOfData, DataAnalytics, Leadership, Futurist, Podcast, BigData, Strategy

The landscape of data and analytics is shifting faster than ever, driven by the people who build the systems, challenge the norms, and imagine what comes next. The Future of Data Podcast from AnalyticsWeek sits down with those very people for substantive, often unexpected, dialogues. Each episode is a direct conversation with a leader, an influencer, or a change maker who is actively shaping this dynamic world. You’ll hear less from theorists and more from practitioners in the trenches, discussing the real-world implications of new technologies, the evolving ethics of data use, and the practical strategies that separate hype from genuine transformation. This podcast delves into the human stories behind the data stacks, exploring the challenges, failures, and breakthroughs that define modern analytics. It’s a space for nuanced discussion that goes beyond surface-level trends to examine how data is fundamentally altering industries, governance, and our daily lives. Listen for candid insights on building effective teams, navigating the complexities of AI integration, and anticipating what the next decade of innovation might demand from professionals at every level. These are the essential conversations for anyone who needs to understand not just what is happening in data, but why it matters and where we might be headed. Tune in for a thoughtful exploration of the tools, ideas, and individuals charting the course forward.
Author: Language: English Episodes: 96

The Future of Data Podcast | conversation with leaders, influencers, and change makers in the World of Data & Analytics
Podcast Episodes
Data & Analytics Bi-Weekly Newsletter Cast May 11, 2017 [not-audio_url] [/not-audio_url]

Duration: 53:45
Data & Analytics Bi-Weekly Newsletter Cast May 11, 2017 Onalytica link: http://www.onalytica.com/blog/posts/big-data-2017-top-100-influencers-brands/ About #Podcast: #FutureOfData podcast is a conversation starter to bri…
Data & Analytics Bi-Weekly Newsletter Cast April 27, 2017 [not-audio_url] [/not-audio_url]

Duration: 54:43
Data & Analytics Bi-Weekly Newsletter Cast April 27, 2017 About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in…
Sean Naismith, Head of Analytics Services, Enova Decisions [not-audio_url] [/not-audio_url]

Duration: 45:53
In this session, Sean Naismith, Head of Analytics Services, Enova Decisions, sat with Vishal Kumar, CEO AnalyticsWeek and shared his thoughts around Analytics As a Service platform. Sean discussed how a business could de…
Global Business By The Big Analytics [not-audio_url] [/not-audio_url]

Duration: 48:35
Wednesday at 9 AM Pacific Update: Talk is available @ https://www.voiceamerica.com/episode/97300/the-quantum-disruption-in-global-business-driven-by-the-big-analytics The Quantum disruption in Global Business driven by T…
Tackling 4th Industrial Revolution with HR4.0 [not-audio_url] [/not-audio_url]

Duration: 51:22
As we are stepping into 4th industrial age, we must prepare our HR4.0 workforce to use new age tools to fix Employee engagement. We will build-up a case for need of an AI in HR and discuss some considerations we must tak…
Juan F. Gorricho, Chief Data & Analytics Officer, PFCU, Disney [not-audio_url] [/not-audio_url]

Duration: 52:57
In this session, Juan F. Gorricho, Chief Data & Analytics Officer, PFCU / Walt Disney, sat with Vishal Kumar, CEO AnalyticsWeek and shared his journey as an analytics executive, best practices, hacks for upcoming executi…
Scott Zoldi, CAO FICO [not-audio_url] [/not-audio_url]

Duration: 52:06
In this session, Scott Zoldi, Chief Analytics Officer, FICO, sat with Vishal Kumar, CEO AnalyticsWeek and shared his journey as an analytics executive, best practices, and hacks for upcoming executives challenges/opportu…
Mike Flowers, Chief Analytics Officer, Enigma [not-audio_url] [/not-audio_url]

Duration: 55:23
In this session, Mike Flowers, Chief Analytics Officer, Enigma, sat with Vishal Kumar, CEO AnalyticsWeek and shared his journey as an analytics executive, best practices, hacks for upcoming executives, and some challenge…
John Young, CAO, Epsilon Data Management [not-audio_url] [/not-audio_url]

Duration: 50:28
In this session, John Young, Chief Analytics Officer, Epsilon Data Management, sat with Vishal Kumar, CEO AnalyticsWeek and shared his journey to Chief Analytics Officer, life @ Epsilon, and discussed some challenges/opp…
Dr. Nipa Basu, Dun & Bradstreet [not-audio_url] [/not-audio_url]

Duration: 51:46
In this session, Dr. Nipa Basu, Chief Analytics Officer, Dun&Bradstreet, sat with Vishal Kumar, CEO AnalyticsWeek and shared her journey as Chief Analytics Officer, life @ D&B, Future of Credit Scoring, and some challeng…