Jason Carmel ( @defenestrate99 / @possible ) Leading Analytics, Data, Digital & Marketing

Jason Carmel ( @defenestrate99 / @possible ) Leading Analytics, Data, Digital & Marketing

Author: AnalyticsWeek September 6, 2018 Duration: 1:00:23
In this podcast Jason Carmel(@defenestrate99) Chief Data Officer @ POSSIBLE talks about his journey leading data analytics practice of digital marketing agency. He sheds light on some methodologies for building a sound data science practice. He sheds light on using data science chops for doing some good while creating traditional value. He shared his perspective on keeping team-high on creativity to keep creating innovative solutions. This is a great podcast for anyone looking to understanding the digital marketing landscape and how to create a sound data science practice. Timelines: 0:29 Jason's journey. 6:40 Advantage of having a legal background for a data scientist. 9:15 Understanding emotions based on data. 13:54 The empathy model. 14:53 From idea to inception to execution. 23:40 The role of digital agencies. 30:20 Measuring the right amount of data. 32:40 Management in a creative agency. 34:40 Leadership qualities that promote creativity. 38:14 Leader's playbook in a digital agency. 40:50 Qualities of a great data science team in the digital agency. 44:30 Leadership's role in data creativity. 47:00 Opportunites as a data scientist in the digital agency. 49:18 Future of data in digital media. 51:38 Jason's success mantra. 53:30 Jason's favorite reads. 57:11 Key takeaways. Jason's Recommended Read: Trendology: Building an Advantage through Data-Driven Real-Time Marketing by Chris Kerns amzn.to/2zMhYkV Venomous: How Earth's Deadliest Creatures Mastered Biochemistry by Christie Wilcox amzn.to/2LhqI76 Podcast Link: https://futureofdata.org/jason-carmel-defenestrate99-possible-leading-analytics-data-digital-marketing/ Jason's BIO: Jason Carmel is Chief Data Officer at Possible. With nearly 20 years of digital data and marketing experience, Jason has worked with clients such as Coca Cola, Ford, and Microsoft to evolve digital experiences based on real-time feedback and behavioral data. Jason manages a global team of 100 digital analysts across POSSIBLE, a digital advertising agency that uses traditional and unconventional data sets and models to help brands connect more effectively with their customers. Of particular interest is Jason’s work using data and machine learning to define and understand the emotional components of human conversation. Jason spearheaded the creation of POSSIBLE’s Empathy Model, with translates the raw, unstructured content of social media into a quantitative understanding of what customers are actually feeling about a given topic, event, or brand. About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in creating the data driven future. Wanna Join? If you or any you know wants to join in, Register your interest by mailing us @ info@analyticsweek.com Want to sponsor? Email us @ info@analyticsweek.com Keywords: FutureOfData, DataAnalytics, Leadership, Futurist, Podcast, BigData, Strategy

The landscape of data and analytics is shifting faster than ever, driven by the people who build the systems, challenge the norms, and imagine what comes next. The Future of Data Podcast from AnalyticsWeek sits down with those very people for substantive, often unexpected, dialogues. Each episode is a direct conversation with a leader, an influencer, or a change maker who is actively shaping this dynamic world. You’ll hear less from theorists and more from practitioners in the trenches, discussing the real-world implications of new technologies, the evolving ethics of data use, and the practical strategies that separate hype from genuine transformation. This podcast delves into the human stories behind the data stacks, exploring the challenges, failures, and breakthroughs that define modern analytics. It’s a space for nuanced discussion that goes beyond surface-level trends to examine how data is fundamentally altering industries, governance, and our daily lives. Listen for candid insights on building effective teams, navigating the complexities of AI integration, and anticipating what the next decade of innovation might demand from professionals at every level. These are the essential conversations for anyone who needs to understand not just what is happening in data, but why it matters and where we might be headed. Tune in for a thoughtful exploration of the tools, ideas, and individuals charting the course forward.
Author: Language: English Episodes: 96

The Future of Data Podcast | conversation with leaders, influencers, and change makers in the World of Data & Analytics
Podcast Episodes
@CyberIgor on #Metric Led Strategic Thinking in #InfoSec [not-audio_url] [/not-audio_url]

Duration: 1:01:45
In this podcast, Igor Volovich(@CyberIgor) talks about the strategic side of cybersecurity. He shared some practices that businesses could adopt to keep their infrastructure safe. Igor sheds some light on some easy ways…
@CRGutowski from @GE_Digital on Using #Analytics to #Transform Sales [not-audio_url] [/not-audio_url]

Duration: 55:59
In this podcast, @CRGutowski from @GE_Digital talks about the importance of data and analytics in transforming sales organizations. She sheds light on challenges and opportunities with transforming the sales organization…
@EdwardBoudrot from @Optum on #DesignThinking in Data Driven Products [not-audio_url] [/not-audio_url]

Duration: 1:01:25
In this podcast, @EdwardBoudrot from @Optum talks about how leaders could induce design thinking into product design and process engineering. Ed shares some of the ways organizations (small or big) could create lean proc…
Andrea Gallego / @BCG on Managing Analytics Practice [not-audio_url] [/not-audio_url]

Duration: 1:00:36
In this podcast, Andrea Gallego, Principal & Global Technology Lead @ Boston Consulting Group, talks about her journey as a data science practitioner in the consulting space. She talks about some of the industry practice…