Jason Carmel ( @defenestrate99 / @possible ) Leading Analytics, Data, Digital & Marketing

Jason Carmel ( @defenestrate99 / @possible ) Leading Analytics, Data, Digital & Marketing

Author: AnalyticsWeek September 6, 2018 Duration: 1:00:23
In this podcast Jason Carmel(@defenestrate99) Chief Data Officer @ POSSIBLE talks about his journey leading data analytics practice of digital marketing agency. He sheds light on some methodologies for building a sound data science practice. He sheds light on using data science chops for doing some good while creating traditional value. He shared his perspective on keeping team-high on creativity to keep creating innovative solutions. This is a great podcast for anyone looking to understanding the digital marketing landscape and how to create a sound data science practice. Timelines: 0:29 Jason's journey. 6:40 Advantage of having a legal background for a data scientist. 9:15 Understanding emotions based on data. 13:54 The empathy model. 14:53 From idea to inception to execution. 23:40 The role of digital agencies. 30:20 Measuring the right amount of data. 32:40 Management in a creative agency. 34:40 Leadership qualities that promote creativity. 38:14 Leader's playbook in a digital agency. 40:50 Qualities of a great data science team in the digital agency. 44:30 Leadership's role in data creativity. 47:00 Opportunites as a data scientist in the digital agency. 49:18 Future of data in digital media. 51:38 Jason's success mantra. 53:30 Jason's favorite reads. 57:11 Key takeaways. Jason's Recommended Read: Trendology: Building an Advantage through Data-Driven Real-Time Marketing by Chris Kerns amzn.to/2zMhYkV Venomous: How Earth's Deadliest Creatures Mastered Biochemistry by Christie Wilcox amzn.to/2LhqI76 Podcast Link: https://futureofdata.org/jason-carmel-defenestrate99-possible-leading-analytics-data-digital-marketing/ Jason's BIO: Jason Carmel is Chief Data Officer at Possible. With nearly 20 years of digital data and marketing experience, Jason has worked with clients such as Coca Cola, Ford, and Microsoft to evolve digital experiences based on real-time feedback and behavioral data. Jason manages a global team of 100 digital analysts across POSSIBLE, a digital advertising agency that uses traditional and unconventional data sets and models to help brands connect more effectively with their customers. Of particular interest is Jason’s work using data and machine learning to define and understand the emotional components of human conversation. Jason spearheaded the creation of POSSIBLE’s Empathy Model, with translates the raw, unstructured content of social media into a quantitative understanding of what customers are actually feeling about a given topic, event, or brand. About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in creating the data driven future. Wanna Join? If you or any you know wants to join in, Register your interest by mailing us @ info@analyticsweek.com Want to sponsor? Email us @ info@analyticsweek.com Keywords: FutureOfData, DataAnalytics, Leadership, Futurist, Podcast, BigData, Strategy

The landscape of data and analytics is shifting faster than ever, driven by the people who build the systems, challenge the norms, and imagine what comes next. The Future of Data Podcast from AnalyticsWeek sits down with those very people for substantive, often unexpected, dialogues. Each episode is a direct conversation with a leader, an influencer, or a change maker who is actively shaping this dynamic world. You’ll hear less from theorists and more from practitioners in the trenches, discussing the real-world implications of new technologies, the evolving ethics of data use, and the practical strategies that separate hype from genuine transformation. This podcast delves into the human stories behind the data stacks, exploring the challenges, failures, and breakthroughs that define modern analytics. It’s a space for nuanced discussion that goes beyond surface-level trends to examine how data is fundamentally altering industries, governance, and our daily lives. Listen for candid insights on building effective teams, navigating the complexities of AI integration, and anticipating what the next decade of innovation might demand from professionals at every level. These are the essential conversations for anyone who needs to understand not just what is happening in data, but why it matters and where we might be headed. Tune in for a thoughtful exploration of the tools, ideas, and individuals charting the course forward.
Author: Language: English Episodes: 96

The Future of Data Podcast | conversation with leaders, influencers, and change makers in the World of Data & Analytics
Podcast Episodes
Data & Analytics Bi-Weekly Newsletter Cast May 11, 2017 [not-audio_url] [/not-audio_url]

Duration: 53:45
Data & Analytics Bi-Weekly Newsletter Cast May 11, 2017 Onalytica link: http://www.onalytica.com/blog/posts/big-data-2017-top-100-influencers-brands/ About #Podcast: #FutureOfData podcast is a conversation starter to bri…
Data & Analytics Bi-Weekly Newsletter Cast April 27, 2017 [not-audio_url] [/not-audio_url]

Duration: 54:43
Data & Analytics Bi-Weekly Newsletter Cast April 27, 2017 About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in…
Sean Naismith, Head of Analytics Services, Enova Decisions [not-audio_url] [/not-audio_url]

Duration: 45:53
In this session, Sean Naismith, Head of Analytics Services, Enova Decisions, sat with Vishal Kumar, CEO AnalyticsWeek and shared his thoughts around Analytics As a Service platform. Sean discussed how a business could de…
Global Business By The Big Analytics [not-audio_url] [/not-audio_url]

Duration: 48:35
Wednesday at 9 AM Pacific Update: Talk is available @ https://www.voiceamerica.com/episode/97300/the-quantum-disruption-in-global-business-driven-by-the-big-analytics The Quantum disruption in Global Business driven by T…
Tackling 4th Industrial Revolution with HR4.0 [not-audio_url] [/not-audio_url]

Duration: 51:22
As we are stepping into 4th industrial age, we must prepare our HR4.0 workforce to use new age tools to fix Employee engagement. We will build-up a case for need of an AI in HR and discuss some considerations we must tak…
Juan F. Gorricho, Chief Data & Analytics Officer, PFCU, Disney [not-audio_url] [/not-audio_url]

Duration: 52:57
In this session, Juan F. Gorricho, Chief Data & Analytics Officer, PFCU / Walt Disney, sat with Vishal Kumar, CEO AnalyticsWeek and shared his journey as an analytics executive, best practices, hacks for upcoming executi…
Scott Zoldi, CAO FICO [not-audio_url] [/not-audio_url]

Duration: 52:06
In this session, Scott Zoldi, Chief Analytics Officer, FICO, sat with Vishal Kumar, CEO AnalyticsWeek and shared his journey as an analytics executive, best practices, and hacks for upcoming executives challenges/opportu…
Mike Flowers, Chief Analytics Officer, Enigma [not-audio_url] [/not-audio_url]

Duration: 55:23
In this session, Mike Flowers, Chief Analytics Officer, Enigma, sat with Vishal Kumar, CEO AnalyticsWeek and shared his journey as an analytics executive, best practices, hacks for upcoming executives, and some challenge…
John Young, CAO, Epsilon Data Management [not-audio_url] [/not-audio_url]

Duration: 50:28
In this session, John Young, Chief Analytics Officer, Epsilon Data Management, sat with Vishal Kumar, CEO AnalyticsWeek and shared his journey to Chief Analytics Officer, life @ Epsilon, and discussed some challenges/opp…
Dr. Nipa Basu, Dun & Bradstreet [not-audio_url] [/not-audio_url]

Duration: 51:46
In this session, Dr. Nipa Basu, Chief Analytics Officer, Dun&Bradstreet, sat with Vishal Kumar, CEO AnalyticsWeek and shared her journey as Chief Analytics Officer, life @ D&B, Future of Credit Scoring, and some challeng…