Are you pricing your worth?

Are you pricing your worth?

Author: The Happy Startup School November 2, 2021 Duration: 1:16:03

Pricing for serviced based businesses is such a dark art and many agency owners, coaches and consultants have had to learn it the hard way.

But why should it be so hard?

There should be more courses about this stuff out there teaching things like:

  • What is a good price?
  • How do you know what your competition is charging?
  • Do you charge by day, by the person or by value?
  • How do you write/build a proposal?
  • What split is there between services and product? Premium and mass market?
  • How does that work across territories?
  • Do you charge differently online vs offline?

These are the words of David McQueen, executive coach and public speaker, that he shared on LinkedIn over the summer.

We thought it would be a great opportunity to talk about what such a course could do for people like him and what is it that might be stopping people from seeking out this kind of help.

David McQueen is a speaker, coach and advisor who is passionate about leadership. Over the last thirty years he has honed his experience in leadership. This includes leading teams in his early career, starting his own companies, sitting on the advisory board of companies across all sectors and his work with organizations across the private, public and third sector.

David is the host of Leadership Decoded, a podcast focusing on leadership communication,  and is also writing his first book on the power of leadership coaching.


For freelancers and founders who believe their work has genuine purpose, the conversation around money can feel like the most awkward part of the job. The Happy Pricing Podcast, from The Happy Startup School, steps directly into that discomfort. It operates from a simple, radical premise: pricing shouldn't be a silent calculation of fear or greed, but a clear, confident dialogue about shared value. This isn't about racing to the bottom to please clients or inflating rates to exploit them. Instead, each episode focuses on building the practical capability to have those necessary, often avoided, financial conversations. You'll hear real strategies for articulating your worth in a way that feels authentic, ensuring the exchange is equitable and that you are properly compensated for the impact you create. The discussions move beyond theory into the nuanced reality of running a purpose-driven business, exploring how to structure fees, negotiate with clarity, and ultimately create arrangements where both you and your clients feel good about the investment. Tuning into this podcast means re-framing pricing from a transactional headache into a core component of your professional integrity and happiness. It's for those ready to move past anxiety and into a practice where everyone truly shares in the value being delivered.
Author: Language: English Episodes: 75

The Happy Pricing Podcast
Podcast Episodes
What to Do When People Say You’re Too Expensive [not-audio_url] [/not-audio_url]

Duration: 38:55
Understanding your value can help you price more confidently, without being brash. When we understand our target audience and what they need, we can create a perception of value that resonates with them. But we need to b…
Find Your Ideal Client by Telling Your Story [not-audio_url] [/not-audio_url]

Duration: 30:23
Storytelling is a powerful tool in marketing and selling. It lets us connect with our audience on a deeper level and create a sense of trust and authenticity. By understanding our own journey and values, as well as those…
How can I put up my prices? [not-audio_url] [/not-audio_url]

Duration: 26:50
If you’re struggling to charge enough for your work, you're not alone. The solution is simple: raise your prices. It's the easiest way to increase your earnings. But lots of us face resistance and doubt when it comes to…
Playing with pricing [not-audio_url] [/not-audio_url]

Duration: 28:41
Bringing play and experimentation into pricing can lead to more positive and valuable conversations with clients. Approaching pricing with ease helps us create a space for dialogue, rather than showing up with tension or…
Pricing and positioning [not-audio_url] [/not-audio_url]

Duration: 27:46
Pricing is not just a number, but a signal that sends messages to customers about the value, safety, and reassurance of what we offer. Positioning plays a crucial role in how pricing is perceived, and it’s important to b…
Should you put your prices on your website? [not-audio_url] [/not-audio_url]

Duration: 30:51
How comfortable are you talking about money? That, along with what you sell and who you want to sell it to will dictate whether you want to – or should – put prices on your website.As ever, the answer is never black-and-…
How to price well without talking about money [not-audio_url] [/not-audio_url]

Duration: 22:24
Pricing well means understanding the value of the work to the customer, and being willing to have open conversations sensitivity. We need to tell a story about the value of the work and the expertise of the person or bus…
How to you remove the guesswork from your pricing [not-audio_url] [/not-audio_url]

Duration: 24:35
When pricing feels like guesswork, that uncertainty can damage the trust we’re hoping to build with our clients. If we explore the change we’re helping our clients achieve, we can gain a better understanding of what’s im…
Money goals that excite you [not-audio_url] [/not-audio_url]

Duration: 28:33
There are four layers of goals: the crazy layer, the control layer, the concrete layer, and the everyday. To work effectively towards a goal you need to break it down into output you can control and create steps you can…