Are you pricing your worth?

Are you pricing your worth?

Author: The Happy Startup School November 2, 2021 Duration: 1:16:03

Pricing for serviced based businesses is such a dark art and many agency owners, coaches and consultants have had to learn it the hard way.

But why should it be so hard?

There should be more courses about this stuff out there teaching things like:

  • What is a good price?
  • How do you know what your competition is charging?
  • Do you charge by day, by the person or by value?
  • How do you write/build a proposal?
  • What split is there between services and product? Premium and mass market?
  • How does that work across territories?
  • Do you charge differently online vs offline?

These are the words of David McQueen, executive coach and public speaker, that he shared on LinkedIn over the summer.

We thought it would be a great opportunity to talk about what such a course could do for people like him and what is it that might be stopping people from seeking out this kind of help.

David McQueen is a speaker, coach and advisor who is passionate about leadership. Over the last thirty years he has honed his experience in leadership. This includes leading teams in his early career, starting his own companies, sitting on the advisory board of companies across all sectors and his work with organizations across the private, public and third sector.

David is the host of Leadership Decoded, a podcast focusing on leadership communication,  and is also writing his first book on the power of leadership coaching.


For freelancers and founders who believe their work has genuine purpose, the conversation around money can feel like the most awkward part of the job. The Happy Pricing Podcast, from The Happy Startup School, steps directly into that discomfort. It operates from a simple, radical premise: pricing shouldn't be a silent calculation of fear or greed, but a clear, confident dialogue about shared value. This isn't about racing to the bottom to please clients or inflating rates to exploit them. Instead, each episode focuses on building the practical capability to have those necessary, often avoided, financial conversations. You'll hear real strategies for articulating your worth in a way that feels authentic, ensuring the exchange is equitable and that you are properly compensated for the impact you create. The discussions move beyond theory into the nuanced reality of running a purpose-driven business, exploring how to structure fees, negotiate with clarity, and ultimately create arrangements where both you and your clients feel good about the investment. Tuning into this podcast means re-framing pricing from a transactional headache into a core component of your professional integrity and happiness. It's for those ready to move past anxiety and into a practice where everyone truly shares in the value being delivered.
Author: Language: English Episodes: 75

The Happy Pricing Podcast
Podcast Episodes
Pricing based on value [not-audio_url] [/not-audio_url]

Duration: 41:20
Getting paid what your worth isn’t about accurately itemising your time.It takes acknowledging what your customer says they want, understanding what they need, articulating why they need it and helping them figure out ho…
You're pricing your projects wrong [not-audio_url] [/not-audio_url]

Duration: 40:21
Most projects a priced based on people's time.The proposal, as well as containing lots of justification for choosing you as a supplier, is essentially a shopping list of project member's time and how much their hourly ra…
The pros and cons of selling yourself by the hour [not-audio_url] [/not-audio_url]

Duration: 37:49
Earlier in the week I found this article on Medium entitled "What to charge as a freelancer: does value-based pricing live up to the hype?"You can read it here - https://medium.com/free-code-camp/what-to-charge-as-a-free…
Make money while you sleep [not-audio_url] [/not-audio_url]

Duration: 35:32
Do you want to make money while you sleep?That's the promise of passive income.And anyone who doesn't make as much money as they'd like selling their time is attracted to this promise.According to Tim Ferris’ Four Hour W…
Pricing, marketing and selling - how does it all fit together? [not-audio_url] [/not-audio_url]

Duration: 50:17
Focussing on pricing in isolation isn't going to help you get customers.If you don't align how you price with how you market you can waste a lot of time selling to the wrong people.On this episode we talk about how prici…
How can I earn more without talking about money? [not-audio_url] [/not-audio_url]

Duration: 56:10
On this episode we tackle the challenge of trying to earn more when you don't like talking about money.The bad news is that it's impossible.The good news is that while you can't get away from ultimately talking about mon…
Pricing a new product or service [not-audio_url] [/not-audio_url]

Duration: 53:18
On this episode of Waking up to Money we were joined by Nicola Forristal, a People Talent specialist.She has a service that weaves the threads of her corporate career as a People & Talent professional, her therapeutic ca…
Being bold and being easier to buy [not-audio_url] [/not-audio_url]

Duration: 55:05
Welcome to the new season of Waking up to Money.This episode is the first one after our break following the second Happy Pricing course we ran in April.We learned a lot during that course. Not only about how to run it ev…
Are you reassuringly expensive? [not-audio_url] [/not-audio_url]

Duration: 51:08
While you may feel like selling something is difficult remember that buying is difficult too.Our customers are always conscious about whether they’re making the right decisions. When choosing a product or service they’re…