Are you pricing your worth?

Are you pricing your worth?

Author: The Happy Startup School November 2, 2021 Duration: 1:16:03

Pricing for serviced based businesses is such a dark art and many agency owners, coaches and consultants have had to learn it the hard way.

But why should it be so hard?

There should be more courses about this stuff out there teaching things like:

  • What is a good price?
  • How do you know what your competition is charging?
  • Do you charge by day, by the person or by value?
  • How do you write/build a proposal?
  • What split is there between services and product? Premium and mass market?
  • How does that work across territories?
  • Do you charge differently online vs offline?

These are the words of David McQueen, executive coach and public speaker, that he shared on LinkedIn over the summer.

We thought it would be a great opportunity to talk about what such a course could do for people like him and what is it that might be stopping people from seeking out this kind of help.

David McQueen is a speaker, coach and advisor who is passionate about leadership. Over the last thirty years he has honed his experience in leadership. This includes leading teams in his early career, starting his own companies, sitting on the advisory board of companies across all sectors and his work with organizations across the private, public and third sector.

David is the host of Leadership Decoded, a podcast focusing on leadership communication,  and is also writing his first book on the power of leadership coaching.


For freelancers and founders who believe their work has genuine purpose, the conversation around money can feel like the most awkward part of the job. The Happy Pricing Podcast, from The Happy Startup School, steps directly into that discomfort. It operates from a simple, radical premise: pricing shouldn't be a silent calculation of fear or greed, but a clear, confident dialogue about shared value. This isn't about racing to the bottom to please clients or inflating rates to exploit them. Instead, each episode focuses on building the practical capability to have those necessary, often avoided, financial conversations. You'll hear real strategies for articulating your worth in a way that feels authentic, ensuring the exchange is equitable and that you are properly compensated for the impact you create. The discussions move beyond theory into the nuanced reality of running a purpose-driven business, exploring how to structure fees, negotiate with clarity, and ultimately create arrangements where both you and your clients feel good about the investment. Tuning into this podcast means re-framing pricing from a transactional headache into a core component of your professional integrity and happiness. It's for those ready to move past anxiety and into a practice where everyone truly shares in the value being delivered.
Author: Language: English Episodes: 75

The Happy Pricing Podcast
Podcast Episodes
Getting out of your own way [not-audio_url] [/not-audio_url]

Duration: 1:09:19
In this episode we talk to Beccie, a facilitator and mediator from Brighton.We learned that Beccie knows her work is valuable and important. She excels at it and it’s also her mission.It’s her contribution to making the…
Making more profit by saying no [not-audio_url] [/not-audio_url]

Duration: 31:40
This podcast is for freelancers and founders doing purposeful work that want to have creative and confident conversations about pricing with their customers. We'll be sharing our thoughts as well as the recording from ou…
Welcome to the Happy Pricing Podcast [not-audio_url] [/not-audio_url]

Duration: 1:08
This podcast is for freelancers and founders doing purposeful work that want to have creative and confident conversations about pricing with their customers. We'll be sharing our thoughts as well as the recording from ou…