Connor Turland from Ceedar

Connor Turland from Ceedar

Author: Evan McCann May 21, 2025 Duration: 39:18

Connor Turland is the Co-Founder and CEO of Ceedar.


Ceedar is the last bookkeeper you'll need to hire. It's time to retire the old ways. With Ceedar, you get done-for-you bookkeeping, up-to-date financials and maximized tax deductions, all on a modern platform that integrates well.


Takeaways

- Early Founder Experiences

- When Your Co-Founder is Also Your Spouse

- Identifying Gaps in the Bookkeeping Space

- The Aesthetics of Software: Beauty Meets Functionality

- Integrations: Building a Seamless Experience

- Targeting the Right Customer Base

- Go-to-Market Strategies: Word of Mouth and Influencers

- Leveraging AI for Efficiency

- Raising Funds: The Seed Strapping Approach

- Pricing Strategies in a Competitive Market


Chapters

00:00 The Genesis of Sprillow and Early Experiences

05:02 Co-Founder Dynamics: Balancing Work and Marriage

08:13 Identifying Gaps in the Bookkeeping Space

12:06 The Aesthetics of Software: Beauty Meets Functionality

13:54 Integrations: Building a Seamless Experience

17:51 Targeting the Right Customer Base

22:00 Go-to-Market Strategies: Word of Mouth and Influencers

24:49 Leveraging AI for Efficiency

30:07 Raising Funds: The Seed Strapping Approach

31:52 Pricing Strategies in a Competitive Market

41:57 Dealing with Hard Times: Grounding Practices


Keywords

Sprillow, Ceedar, co-founder dynamics, bookkeeping, AI, software aesthetics, integrations, customer base, go-to-market strategies, pricing strategies


Evan McCann sits down with the people shaping Canada's business landscape, moving past the polished success stories to get into the real work that happens behind the scenes. The Hard Part with Evan McCann is built on conversations with founders, investors, and leaders who have navigated unique challenges, focusing on the pivotal decisions and often overlooked struggles that define a venture. This podcast explores the specific strategies and personal playbooks that have driven impact, offering a rare look at the operational truths of building something significant. While the spotlight frequently falls on innovators elsewhere, these episodes are dedicated to the Canadian visionaries whose work is redefining global entrepreneurship from here at home. You'll hear candid reflections on risk, resilience, and the moments that tested their conviction, providing not just inspiration but tangible insight into the mechanics of leadership and growth. Each discussion aims to unpack the nuance of achievement, making it an essential listen for anyone curious about the substance behind the headlines in the Canadian business world.
Author: Language: en-ca Episodes: 100

The Hard Part with Evan McCann
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