Transforming Data into More Calls and Better Conversions

Transforming Data into More Calls and Better Conversions

Author: Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist November 8, 2024 Duration: 49:26

Chris Yano is the CEO of RYNO Strategic Solutions and has been leading the company since 2008. He is an experienced business owner, investor, and philanthropist with a heart for the trades and a successful history working in the home services digital marketing and advertising industry. Chris is also the host of the popular "To The Point Home Services Podcast," which offers marketing solutions to help more companies grow.

In this episode, we talked about data-driven business decision-making, digital marketing, private equity…


For anyone running a home service business-be it plumbing, HVAC, or a dozen other trades-the daily grind can feel isolating. You’re solving problems for customers while wrestling with your own, from hiring the right technicians to figuring out which marketing actually works. That’s where The Home Service Expert Podcast comes in. Host Tommy Mello isn’t just another commentator; he’s a founder who has built his own companies to a staggering $200 million in revenue, and he shares his hard-won perspective as a columnist for major publications like Forbes, Inc., and Entrepreneur. Each episode feels like a direct conversation with the sharpest minds in the field. Tommy brings on leading entrepreneurs and specialists, not only from home services but from adjacent industries, to unpack the precise tactics that drive real growth. You’ll hear practical discussions that skip the theory and dive into applied knowledge, covering everything from leveraging new digital tools to executing scaling strategies that protect your company’s culture. The dialogue is built on a foundation of genuine experience, offering a sense of camaraderie and actionable advice for owners who are serious about building a legacy, not just a job. This podcast serves as a vital resource for turning operational challenges into your biggest opportunities.
Author: Language: English Episodes: 100

The Home Service Expert Podcast
Podcast Episodes
Psychology Tricks That Got My Business to $500M (David Royce) [not-audio_url] [/not-audio_url]

Duration: 51:43
David Royce is the founder and chairman of Aptive Environmental, one of the fastest-growing residential pest control companies in North America. Under his leadership, the company scaled to a $500M+ business operating acr…
How to Scale and Exit Your Business (Brian Franco) [not-audio_url] [/not-audio_url]

Duration: 1:12:53
Brian Franco is a visionary entrepreneur, dealmaker, and private equity investor widely known as "The M&A Guy." He is the Founder and Managing Partner of Meritage Partners, where he has spent over two decades guiding fou…
Inside LJW: 40+ Years of Advertising That Actually Works - Sam John [not-audio_url] [/not-audio_url]

Duration: 1:12:24
Learn more about LJW Advertising here: https://www.larryjohnwright.com/ Larry John Wright Advertising (LJW) is a full-service creative and media strategy firm based in Mesa, Arizona, helping growth-focused companies turn…
How to Optimize Your SEO Strategy and Start Converting (Nate Fischer) [not-audio_url] [/not-audio_url]

Duration: 1:08:22
Nate Fischer is a technologist and the CTO of Local Optics, a digital marketing and SEO company focused on helping home service businesses dominate their local markets. With a background in software development and searc…
How ServiceTitan Took Over the Trades Industry (Ara Mahdessian) [not-audio_url] [/not-audio_url]

Duration: 1:13:06
In this episode, we sit down with Ara Mahdessian, co-founder and CEO of ServiceTitan, the software platform that revolutionized how home service businesses operate. Born out of the frustrations of running his family's pl…