Breaking the Marketing Status Quo (Your Business Will Thank You)

Breaking the Marketing Status Quo (Your Business Will Thank You)

Author: Sponsored By: Sera Systems and billyGO HVAC & Plumbing August 11, 2025 Duration: 29:46
Everyone in the home service industry is told to follow the 70/30 rule — 70% installs, 30% service. But what if that rule is broken… and it's holding your business back? At billyGO, we’ve flipped the model — and the results speak for themselves. 150+ referrals in one month (100% free) Over 70% of repeat customers on memberships Marketing costs slashed while revenue grows Service-first systems with 60–70% gross margins We’re breaking the old rules — and our business is thriving because of it. If you’re still chasing installs and paying $375+ per lead, this episode will challenge everything you think you know about growth in the HVAC and plumbing industry. 💥 What You’ll Learn:Why the 70/30 install/service rule is outdated How to build a referral engine that scales The difference between a “maintenance plan” and a true membership How to shift from selling to educating — and build trust The real numbers behind billyGO’s strategy Ditch the outdated tactics. Copy what actually works. Your business will thank you. #ServiceShift #billyGO #ItsAboutYourTime #HVACMarketing #PlumbingBusiness #HomeServices #JustGottaKnowBillyGo

Running a home service business in HVAC, plumbing, or electrical trades means navigating a unique set of daily challenges, from managing field teams to connecting with customers. The Home Service Shift Podcast exists in that space, offering a grounded conversation for owners and operators who prefer real-world experience over theory. Hosts Billy Stevens and Landon Brewer bring a combined perspective that cuts straight to what works, dismissing overly complex guru advice in favor of simplicity and execution. Each episode feels like a practical workshop, breaking down actionable strategies for marketing, operations, and growth that you can implement immediately. Sponsored by Sera Systems and billyGO HVAC & Plumbing, this podcast draws directly from the trenches of running successful service companies. You’ll hear candid discussions on streamlining your business, developing a standout team, and building a brand that lasts, all delivered without the fluff. It’s a resource built for those ready to move beyond frustration and into a more efficient, profitable operation. Tune in for straightforward talk that respects your time and intelligence, focused entirely on shifting how you think about and run your home service business.
Author: Language: English Episodes: 49

The Home Service Shift Podcast
Podcast Episodes
We Stopped Upselling And This Is What Happened [not-audio_url] [/not-audio_url]

Duration: 40:56
High-margin growth in plumbing and HVAC doesn’t come from upselling alone. In this episode, we break down why cross-selling, downselling, rehash, and membership-driven strategies are the future of the home service indust…
Stop Chasing Growth. Start Making Profit! [not-audio_url] [/not-audio_url]

Duration: 46:02
HVAC business growth doesn’t always mean profit. For plumbing companies and field service owners, real success comes from right-sizing your business — focusing on cash flow, margins, and efficiency. In this episode, we c…
Is Your Supplier A Partner or a Predator? You have Options! [not-audio_url] [/not-audio_url]

Duration: 30:04
"It's these tariffs" they say. Well, did you know that you don't have to take it as a plumber or HVAC business. You have options...TAKE THEM! 📩 Subscribe for more game-changing insights! https://www.youtube.com/@nobswith…
Big Box Giants Are Disrupting HVAC - Here's How You Beat Them! [not-audio_url] [/not-audio_url]

Duration: 49:40
If you are in the plumbing business, HVAC business, electrical business, or any home service industry for that matter, #itsabouttime to perk up your ears and listen heed the call. It's time to make take things to another…
Private Equity in Home Services: BOOM or BUST? [not-audio_url] [/not-audio_url]

Duration: 34:51
Is private equity the future of the home service industry, or are we seeing a wave of bankruptcies on the horizon? Join us for a candid discussion on the impact of private equity in HVAC, plumbing, and electrical busines…
Profitability Secret "The Titans" Won't Tell The Home Service Industry [not-audio_url] [/not-audio_url]

Duration: 47:33
How This Electrical Business is Winning With Smart Efficiency ⚡ SuperSun Electric is proving that running an electrical business efficiently isn’t just possible—it’s essential. From the very start, they made the right mo…