Breaking the Marketing Status Quo (Your Business Will Thank You)

Breaking the Marketing Status Quo (Your Business Will Thank You)

Author: Sponsored By: Sera Systems and billyGO HVAC & Plumbing August 11, 2025 Duration: 29:46
Everyone in the home service industry is told to follow the 70/30 rule — 70% installs, 30% service. But what if that rule is broken… and it's holding your business back? At billyGO, we’ve flipped the model — and the results speak for themselves. 150+ referrals in one month (100% free) Over 70% of repeat customers on memberships Marketing costs slashed while revenue grows Service-first systems with 60–70% gross margins We’re breaking the old rules — and our business is thriving because of it. If you’re still chasing installs and paying $375+ per lead, this episode will challenge everything you think you know about growth in the HVAC and plumbing industry. 💥 What You’ll Learn:Why the 70/30 install/service rule is outdated How to build a referral engine that scales The difference between a “maintenance plan” and a true membership How to shift from selling to educating — and build trust The real numbers behind billyGO’s strategy Ditch the outdated tactics. Copy what actually works. Your business will thank you. #ServiceShift #billyGO #ItsAboutYourTime #HVACMarketing #PlumbingBusiness #HomeServices #JustGottaKnowBillyGo

Running a home service business in HVAC, plumbing, or electrical trades means navigating a unique set of daily challenges, from managing field teams to connecting with customers. The Home Service Shift Podcast exists in that space, offering a grounded conversation for owners and operators who prefer real-world experience over theory. Hosts Billy Stevens and Landon Brewer bring a combined perspective that cuts straight to what works, dismissing overly complex guru advice in favor of simplicity and execution. Each episode feels like a practical workshop, breaking down actionable strategies for marketing, operations, and growth that you can implement immediately. Sponsored by Sera Systems and billyGO HVAC & Plumbing, this podcast draws directly from the trenches of running successful service companies. You’ll hear candid discussions on streamlining your business, developing a standout team, and building a brand that lasts, all delivered without the fluff. It’s a resource built for those ready to move beyond frustration and into a more efficient, profitable operation. Tune in for straightforward talk that respects your time and intelligence, focused entirely on shifting how you think about and run your home service business.
Author: Language: English Episodes: 49

The Home Service Shift Podcast
Podcast Episodes
Plumber Becomes A Millionaire In 90 Days [not-audio_url] [/not-audio_url]

Duration: 59:08
Matt Garfold had difficulty buying his child a pair of shoes until he found the holy grail of field service software. He's now generating real and sustainable wealth for his business, rather than barely scraping by. This…
Revenue Vs. Cash Flow | Secrets To A Successful Business [not-audio_url] [/not-audio_url]

Duration: 46:52
Why Revenue Alone Doesn’t Guarantee Business Success: Key Insights for HVAC, Plumbing, and Electrical Businesses Did you know that about 60% of businesses fail even while making a profit? In this video, we explore why re…
How to Grow Your Home Service Business FAST [not-audio_url] [/not-audio_url]

Duration: 51:06
Unlock the Secrets to Success in the HVAC, Plumbing, and Electrical Business! A significant number of home services businesses, including those in the HVAC, plumbing, and electrical sectors, face challenges that lead to…
The Ultimate Guide to Time Management (Mindset + Solutions) [not-audio_url] [/not-audio_url]

Duration: 1:09:52
🙆 So You Say There Isn't Enough Time. ⏰ In the fast-paced world of HVAC, plumbing, and electrical services, every minute counts. Do you feel like you're struggling to make the most of your 24 hours? It's time to change t…
Overcoming Fear of Change: Business Growth Secrets [not-audio_url] [/not-audio_url]

Duration: 55:40
Why Are We Afraid to Change the Things That Could Launch Our HVAC, Plumbing, or Electrical Business Forward? In this episode of No B.S. With Billy and Landon, we dive deep into the fears that hold us back from making cru…
Finding Money Leaks In Your Business [not-audio_url] [/not-audio_url]

Duration: 1:10:55
Maximize Your Revenue: Stop Money Leaks in Your HVAC, Plumbing, and Electrical Business! In this video, we're diving into effective strategies to plug those pesky money leaks in your HVAC, plumbing, and electrical home s…
Gen Z Is Coming For The Trades [not-audio_url] [/not-audio_url]

Duration: 50:30
Gen Z is Ditching College for Trades: What It Means for Your HVAC, Plumbing, and Electrical Business In this insightful episode, Billy and Landon explore the growing trend of Gen Z moving away from traditional college pa…
Home Service Memberships: A 100% Profit Model For Your Business [not-audio_url] [/not-audio_url]

Duration: 59:01
Unlock the Potential of Home Service Memberships! HVAC, Plumbing, and Electrical Insights with Billy and Landon In this episode, Billy and Landon dive deep into the world of home service memberships and explore how these…
Secrets To Training Your Home Service Techs [not-audio_url] [/not-audio_url]

Duration: 53:11
Are Your HVAC, Plumbing, and Electrical Home Service Techs Stuck? In this episode, Billy and Landon dive deep into the challenges faced by HVAC, plumbing, and electrical service technicians and share expert strategies to…
Escaping the HVAC, Plumbing, and Electrical Business Plateau [not-audio_url] [/not-audio_url]

Duration: 44:37
Ever feel like you're stuck in a nightmare where you're trying to escape, but your feet keep sinking into the mud? Sometimes, your business can feel that way too—STUCK and unable to move forward. In this episode, Billy a…