Breaking the Marketing Status Quo (Your Business Will Thank You)

Breaking the Marketing Status Quo (Your Business Will Thank You)

Author: Sponsored By: Sera Systems and billyGO HVAC & Plumbing August 11, 2025 Duration: 29:46
Everyone in the home service industry is told to follow the 70/30 rule — 70% installs, 30% service. But what if that rule is broken… and it's holding your business back? At billyGO, we’ve flipped the model — and the results speak for themselves. 150+ referrals in one month (100% free) Over 70% of repeat customers on memberships Marketing costs slashed while revenue grows Service-first systems with 60–70% gross margins We’re breaking the old rules — and our business is thriving because of it. If you’re still chasing installs and paying $375+ per lead, this episode will challenge everything you think you know about growth in the HVAC and plumbing industry. 💥 What You’ll Learn:Why the 70/30 install/service rule is outdated How to build a referral engine that scales The difference between a “maintenance plan” and a true membership How to shift from selling to educating — and build trust The real numbers behind billyGO’s strategy Ditch the outdated tactics. Copy what actually works. Your business will thank you. #ServiceShift #billyGO #ItsAboutYourTime #HVACMarketing #PlumbingBusiness #HomeServices #JustGottaKnowBillyGo

Running a home service business in HVAC, plumbing, or electrical trades means navigating a unique set of daily challenges, from managing field teams to connecting with customers. The Home Service Shift Podcast exists in that space, offering a grounded conversation for owners and operators who prefer real-world experience over theory. Hosts Billy Stevens and Landon Brewer bring a combined perspective that cuts straight to what works, dismissing overly complex guru advice in favor of simplicity and execution. Each episode feels like a practical workshop, breaking down actionable strategies for marketing, operations, and growth that you can implement immediately. Sponsored by Sera Systems and billyGO HVAC & Plumbing, this podcast draws directly from the trenches of running successful service companies. You’ll hear candid discussions on streamlining your business, developing a standout team, and building a brand that lasts, all delivered without the fluff. It’s a resource built for those ready to move beyond frustration and into a more efficient, profitable operation. Tune in for straightforward talk that respects your time and intelligence, focused entirely on shifting how you think about and run your home service business.
Author: Language: English Episodes: 49

The Home Service Shift Podcast
Podcast Episodes
Contractor: What If Your Competition Held The KEY To Your Success? [not-audio_url] [/not-audio_url]

Duration: 1:21:42
Competition is absolutely necessary and great for your plumbing and HVAC business! Our guest, Chad Love from Chad Love Services couldn't be a better guest to be the example of leadership in the contracting business. The…
Delta Ops: The Mission To Maximize Your Bottom Line [not-audio_url] [/not-audio_url]

Duration: 44:10
Manage your delta to maximize the bottom line in your HVAC business, plumbing business, or any home service business. Keep more of your hard-earned money in your pocket. It’s not about endless revenue growth—it’s about m…
The Financial Education You WISH You Got in School [not-audio_url] [/not-audio_url]

Duration: 26:43
The financial education every HVAC and plumbing business owner should have had from the start. Learn why chasing revenue isn’t the answer and how mastering your profit and loss (P&L) statement can transform your business…
The AI ADVANTAGE For EVERYDAY CONTRACTORS! [not-audio_url] [/not-audio_url]

Duration: 13:22
Are you ready to take your HVAC, plumbing, electrical, or home service business to the next level? This episode dives deep into how AI is transforming the home services industry and giving everyday contractors the advant…
The Blue Collar Ai Revolution: Simplified [not-audio_url] [/not-audio_url]

Duration: 1:25:09
Ready to transform the home service industry? (Part one) 🚀 Join us in this groundbreaking episode with Travis Kelley, as we explore how Ai is reshaping HVAC, plumbing, and home services. Discover the strategies that can…
Two Crazy Guys, One Bold HVAC Move Across the Country [not-audio_url] [/not-audio_url]

Duration: 1:09:43
We sit down with Drew and Bobby Gay from Mr. Reliable, an HVAC powerhouse based in Houston, Texas. Forget the "secret sauce" and industry gimmicks—Drew and Bobby reveal the real, no-nonsense strategies behind their HVAC…
Your Business Can THRIVE in ANY ECONOMY! [not-audio_url] [/not-audio_url]

Duration: 54:30
Sometimes you just need a bit of a motivational speech!Strategies Top HVAC and Plumbing Experts Use to Succeed!Stop letting private equity firms and manufacturers tell your home service business what to do. You are in co…
Marketing SECRET WEAPON to Boost Your Business Today! [not-audio_url] [/not-audio_url]

Duration: 1:05:26
Unlock a Proven Marketing Strategy to Grow Your HVAC, Plumbing, or Electrical Business! Discover a powerful marketing campaign that will skyrocket profits and generate leads for your HVAC, plumbing, or electrical busines…
HVAC EXPERT Spills the Beans on His Path to Success! [not-audio_url] [/not-audio_url]

Duration: 50:02
Not ONE, but manager of TWO multi-million dollar HVAC and plumbing companies by the age of 42. Adam Mennenga is going to tell you how it was done. He's also going to spill the beans on what it was like to be mentored by…