610 - How PEOs Help Small Businesses with Casey Clark

610 - How PEOs Help Small Businesses with Casey Clark

Author: Henry Lopez June 15, 2026 Duration: 37:20

What is a Professional Employer Organization (PEO)? Learn how Professional Employer Organizations help small businesses with HR, payroll, employee benefits, compliance, and retention.

Show Notes Page: https://www.thehowofbusiness.com/610-casey-clark-peos/

Managing employees is one of the biggest challenges facing small businesses, but what if you could offload much of the HR burden while improving employee retention and compliance? That's where a PEO, a Professional Employer Organization may be the right fit for your small business.

Most entrepreneurs start a business to serve customers, solve problems, and create value not to become experts in payroll administration, employee benefits, HR compliance, and workforce regulations.

In this episode, Henry Lopez speaks with Casey Clark, President and CEO of NAPEO, about how Professional Employer Organizations (PEOs) help small businesses offload many of these administrative responsibilities while maintaining full control over their employees and business operations.

Casey explains how the PEO model works, the concept of co-employment, and how PEOs help business owners manage payroll, benefits administration, compliance, onboarding, offboarding, and employee support. He also shares why businesses that use PEOs often experience higher employee retention rates and improved long-term business success.

One of the most compelling advantages discussed is access to larger-group employee benefits. By pooling many small businesses together, PEOs can often provide benefits packages that would otherwise be unavailable or unaffordable for smaller employers.

Whether you have five employees or fifty, this conversation will help you determine if a PEO could be a valuable partner as your business grows.

"We're small business enablers. We help small businesses grow faster, retain employees longer, and focus on why they got into business in the first place." - Casey Clark

Casey Clark is President and CEO of NAPEO, the National Association of Professional Employer Organizations. NAPEO represents the PEO industry, helping small and mid-sized businesses manage HR, payroll, employee benefits, and workforce compliance. Casey brings more than 25 years of experience advising businesses, trade associations, and organizations on strategy, communications, and regulatory issues.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com


Henry Lopez hosts The How of Business-How to start, run, grow and exit a small business. It’s a practical resource for anyone who wants to move beyond just the idea of entrepreneurship and into the actual work of building something. Each week, the focus is on the tangible steps and decisions involved in a business’s entire lifecycle, from that initial launch through to managing daily operations, scaling up, and even planning a future exit. You’ll hear straightforward conversations that dig into specific topics, breaking down complex challenges into manageable advice. Often, Henry sits down with a small business owner who shares their real-world experiences-the successes and the setbacks-offering a genuine look at what it takes. This podcast is built on the understanding that running a business is a series of learned skills, and it aims to provide those lessons without fluff. Whether you're sketching your first plan on a napkin or steering an established company toward growth, the discussions here are meant to be directly applicable to your own journey. Tune in for a regular dose of clarity and concrete strategies from someone who understands the day-to-day realities you face.
Author: Language: English Episodes: 50

The How of Business - How to start, run, grow and exit a small business.
Podcast Episodes
R361 – Start and Grow Without Investors with Tyler King [not-audio_url] [/not-audio_url]

Duration: 43:44
How to start and grow a small business without investors. Show Notes Page: https://www.thehowofbusiness.com/r361-tyler-king-without-investors/ Bootstrapping a software business without venture capital or angel investors…
619 – Presentations That Close Deals with Dean Curtis [not-audio_url] [/not-audio_url]

Duration: 39:27
Increase Close Rates with consistent, professional in-home sales presentations for home improvement and home services businesses, and Dean Curtis of Ingage shares the principles and tools that help small operators win mo…
618 - Buyer Due Diligence [not-audio_url] [/not-audio_url]

Duration: 24:34
Buying a Business? Do Your Due Diligence! Show Notes Page: https://www.thehowofbusiness.com/618-buyer-due-diligence/ Buyer due diligence is your primary protection when purchasing a small business, and on this episode He…
617 - Remote, Hybrid, or In-Office? with Claudia St. John [not-audio_url] [/not-audio_url]

Duration: 38:49
Deciding between remote, hybrid, and in-office work is one of the toughest calls small business owners face today, and HR expert Claudia St. John shares how to choose the model that fits your team while staying legally c…
616 - Parkinson's Law for Small Business [not-audio_url] [/not-audio_url]

Duration: 21:28
Why work expands to fill the time available, and how small business owners can use deadlines, time blocking, and clear outcomes to get more done in less time. Show Notes Page: https://www.thehowofbusiness.com/616-parkins…
615 - AI and Cybersecurity for Small Business with Mordy Hackel [not-audio_url] [/not-audio_url]

Duration: 47:33
Technology expert explains how small business owners can leverage AI as a force multiplier while protecting their data, systems, and intellectual property from emerging cybersecurity risks. Show Notes Page: https://www.t…
614 - Growing a Family Business with Kaiden Routh [not-audio_url] [/not-audio_url]

Duration: 39:34
How he earned his way into leadership, developed a capable management team, and transformed a hands-on family equipment dealership into a scalable business that no longer depends on him for every decision. Show Notes Pag…
R346 - The 6 Traits of Entrepreneurs [not-audio_url] [/not-audio_url]

Duration: 20:41
Do you possess the innate characteristics, the 6 essential traits, required to become a true entrepreneur? Show Notes Page: https://www.thehowofbusiness.com/r346-6-traits-of-entrepreneurs/ How to honestly assess whether…
613 - Conflict Resolution Principles with Jeremy Pollack [not-audio_url] [/not-audio_url]

Duration: 51:03
How understanding the neuroscience behind conflict can help small business owners become more effective leaders, build healthier teams, and transform workplace conflict into collaboration. Show Notes Page: https://www.th…
612 - What a Waymo Ride Taught Us About Innovation [not-audio_url] [/not-audio_url]

Duration: 30:46
A Waymo driverless vehicle ride sparks a discussion about AI, innovation, technology adoption, and why small business owners can't afford to wait for perfection before embracing emerging technologies like AI. Show Notes…