The How of Business - How to start, run, grow and exit a small business.

The How of Business - How to start, run, grow and exit a small business.

Author: Henry Lopez Language: English Episodes: 100
Henry Lopez hosts The How of Business-How to start, run, grow and exit a small business. It’s a practical resource for anyone who wants to move beyond just the idea of entrepreneurship and into the actual work of building something. Each week, the focus is on the tangible steps and decisions involved in a business’s entire lifecycle, from that initial launch through to managing daily operations, scaling up, and even planning a future exit. You’ll hear straightforward conversations that dig into specific topics, breaking down complex challenges into manageable advice. Often, Henry sits down with a small business owner who shares their real-world experiences-the successes and the setbacks-offering a genuine look at what it takes. This podcast is built on the understanding that running a business is a series of learned skills, and it aims to provide those lessons without fluff. Whether you're sketching your first plan on a napkin or steering an established company toward growth, the discussions here are meant to be directly applicable to your own journey. Tune in for a regular dose of clarity and concrete strategies from someone who understands the day-to-day realities you face.
Episodes
535: Accounting & Taxes with Jessica Zoraida [not-audio_url] [/not-audio_url]

Duration: 51:41
Accounting and tax considerations for small business with Jessica Zoraida, the Founder and CEO of Big Picture Results. Show Notes Page: https://www.thehowofbusiness.com/535-jessica-zoraida-accounting-tax/ Jessica shares…
534: Before You Spend on Marketing... [not-audio_url] [/not-audio_url]

Duration: 20:06
You need a Marketing Strategy before you spend on marketing or advertisement for your small business. Show Notes Page: https://www.thehowofbusiness.com/534-before-you-spend-on-marketing/ Henry Lopez, host of The How of B…
533: Travel Consulting Business with Pam Lopez [not-audio_url] [/not-audio_url]

Duration: 48:35
Experiences and insights from operating her successful Travel Consulting small business and working with her spouse and other family members in a small business. Show Notes Page: https://www.thehowofbusiness.com/533-pam-…
532: Is Your Business Model Broken? [not-audio_url] [/not-audio_url]

Duration: 20:50
Is Your Small Business Model Broken? Show Notes Page: https://www.thehowofbusiness.com/532-broken-business-model/ Is your small business model broken? How can you tell, and how do you fix it? And what do I mean by a Busi…
531: Growing a Medical Practice with Dr. Rao [not-audio_url] [/not-audio_url]

Duration: 49:03
How to grow a Medical Practice with Dr. Ramesh Rao. Show Notes Page: https://www.thehowofbusiness.com/531-dr-rao-growing-medical-practice/ Dr. Ramesh Rao shares his immigrant and entrepreneurial journey and his insights…
530: Complex Decision Making [not-audio_url] [/not-audio_url]

Duration: 56:19
How to make Complex Decisions in your small business. Show Notes Page: https://www.thehowofbusiness.com/530-complex-decision-making/ Learn more about Complex Decision Making with co-hosts Henry Lopez and David Begin. How…
529: Etsy Business with Dylan Jahraus [not-audio_url] [/not-audio_url]

Duration: 39:38
How to build a Multi-Six Figure Etsy Business with Dylan Jahraus. Show Notes Page: https://www.thehowofbusiness.com/529-dylan-jahraus-etsy-business/ Etsy is the global marketplace for unique and creative goods. Etsy offe…
528: Home Service Business Millionaire with Tommy Mello [not-audio_url] [/not-audio_url]

Duration: 50:41
How to become a Home Service Business Millionaire with Tommy Mello. Show Notes Page: https://www.thehowofbusiness.com/528-tommy-mello-home-service-millionaire/ Tommy Mello shares his inspiring entrepreneur journey, how h…
527: Google Ads for Small Business [not-audio_url] [/not-audio_url]

Duration: 42:20
Google Ads for Small Business with digital marketing expert Adam Mann from Oostas. Show Notes Page: https://www.thehowofbusiness.com/527-small-business-google-ads/ From a non-technical perspective, Henry and Adam share t…
526: Decision Making [not-audio_url] [/not-audio_url]

Duration: 44:57
Embracing and improving decision making for small business owners, with hosts Henry Lopez and David Begin. Show Notes Page: https://www.thehowofbusiness.com/526-decision-making/ As the business owner, you, and perhaps yo…