R322 - How to Build a Predictably Profitable Business with Mike Michalowicz

R322 - How to Build a Predictably Profitable Business with Mike Michalowicz

Author: Henry Lopez May 18, 2026 Duration: 36:50

Identify what to fix next in your small business and build consistent profitability using the Profit First methodology.

Show Notes Page: https://www.thehowofbusiness.com/r322-mike-michalowicz/

Many small business owners stay trapped in survival mode because they don't know what to fix next in their business. They work long hours, constantly fight fires, grow revenue, and still struggle to achieve predictable profitability.

In this episode, Henry Lopez talks with entrepreneur and bestselling author Mike Michalowicz about how business owners can identify the right priorities, stop spinning their wheels, and build a more profitable and sustainable business.

Mike shares insights from his book Fix This Next, including his Business Hierarchy of Needs framework that helps entrepreneurs determine what their business actually needs next instead of reacting to daily crises. He also explains why many businesses mistakenly believe more sales will solve every problem when, in reality, increased sales often create more stress, obligation, and operational chaos.

Henry and Mike also dive into the core principles behind Profit First, the cash management system that challenges the traditional accounting formula of Sales – Expenses = Profit. Instead, Mike explains why business owners should prioritize profit first by allocating profit before expenses, forcing smarter operational decisions and healthier financial discipline.

During the conversation, Mike shares:
Why entrepreneurs often struggle to identify their biggest business problem.
The "A to B" exercise for determining what your business needs next.
The Business Hierarchy of Needs framework.
Why growing revenue alone often increases stress.
How Profit First changes the way owners manage cash flow.
Why most small businesses operate check-to-check.
How to begin implementing Profit First starting with just 1%.
Why profitability forces better business decisions and innovation.
The importance of validating your business model early.

Mike also shares the personal story behind creating Profit First after losing nearly everything financially following the sale of his businesses.

This episode is packed with practical insights for entrepreneurs who want to stop chasing revenue and start building a healthier, more profitable business.

Mike Michalowicz is an entrepreneur, speaker, and author. He is the bestselling author of several influential business books including Profit First, Fix This Next, The Pumpkin Plan, and Surge. Mike is also the founder of Profit First Professionals, an organization that helps accountants, bookkeepers, and financial professionals guide business owners toward greater profitability.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com


Henry Lopez hosts The How of Business-How to start, run, grow and exit a small business. It’s a practical resource for anyone who wants to move beyond just the idea of entrepreneurship and into the actual work of building something. Each week, the focus is on the tangible steps and decisions involved in a business’s entire lifecycle, from that initial launch through to managing daily operations, scaling up, and even planning a future exit. You’ll hear straightforward conversations that dig into specific topics, breaking down complex challenges into manageable advice. Often, Henry sits down with a small business owner who shares their real-world experiences-the successes and the setbacks-offering a genuine look at what it takes. This podcast is built on the understanding that running a business is a series of learned skills, and it aims to provide those lessons without fluff. Whether you're sketching your first plan on a napkin or steering an established company toward growth, the discussions here are meant to be directly applicable to your own journey. Tune in for a regular dose of clarity and concrete strategies from someone who understands the day-to-day realities you face.
Author: Language: English Episodes: 50

The How of Business - How to start, run, grow and exit a small business.
Podcast Episodes
602 – Why Your Business is Stuck [not-audio_url] [/not-audio_url]

Duration: 20:01
How profitability and scalability constraints in your business model keep you stuck and how to diagnose and remove them to finally grow. Show Notes Page: https://www.thehowofbusiness.com/602-why-your-business-is-stuck/ I…
601 – 2026 Franchise Trends with Giuseppe Grammatico [not-audio_url] [/not-audio_url]

Duration: 45:04
The latest in key franchise trends, including AI-driven efficiency, stronger franchisor support, and high-demand service industries. Show Notes Page: https://www.thehowofbusiness.com/601-franchise-trends-giuseppe-grammat…
600 – Create Your Own Category with Kevin Maney [not-audio_url] [/not-audio_url]

Duration: 41:50
How small business owners can escape price-driven competition by redefining their market and creating a new category instead of competing in crowded spaces. Show Notes Page: https://www.thehowofbusiness.com/600-kevin-man…
599 – When Should You Outsource Your Bookkeeping? [not-audio_url] [/not-audio_url]

Duration: 34:18
When to outsource your bookkeeping, how outsourcing compares to hiring an in-house bookkeeper, and best practices for working effectively with a bookkeeping service. Show Notes Page: https://www.thehowofbusiness.com/599-…
598 – Do Your Leaders Know the Score? [not-audio_url] [/not-audio_url]

Duration: 20:50
If your leaders don't know how they're measured, you can't expect consistent performance or real ownership. Show Notes Page: https://www.thehowofbusiness.com/598-do-your-leaders-know-the-score/ Frustrated with inconsiste…
597 – Why Your Business Will Sell [not-audio_url] [/not-audio_url]

Duration: 19:07
Five practical reasons your small business will sell and how to intentionally build long-term exit value. Show Notes Page: https://www.thehowofbusiness.com/597-why-your-business-will-sell/ Most business owners say they w…
596 – Marketing in the AI Era with Shannon Bailey [not-audio_url] [/not-audio_url]

Duration: 37:10
How AI is reshaping small business marketing and why clear positioning and strong messaging matter more than ever. Show Notes Page: https://www.thehowofbusiness.com/596-shannon-bailey-marketing-and-ai/ Branding and messa…
595 – Plan to Succeed, but Prepare to Fail [not-audio_url] [/not-audio_url]

Duration: 21:30
Planning improves your odds of success, but accepting risk, making decisions with incomplete information, and learning quickly from failure are what ultimately move a business forward. Show Notes Page: https://www.thehow…
R423 – Overcoming Decision Paralysis [not-audio_url] [/not-audio_url]

Duration: 41:46
How to overcome Decision Paralysis - assessing risk, limiting over analysis, and taking action are essential to moving a business forward. Show Notes Page: https://www.thehowofbusiness.com/r423-overcoming-decision-paraly…
594 – At-Will Employment with Claudia St. John [not-audio_url] [/not-audio_url]

Duration: 40:34
What At-Will Employment really means for small business owners. Show Notes Page: https://www.thehowofbusiness.com/594-claudia-stjohn-at-will-employment/ At-will employment gives small business owners flexibility, but mis…