R322 - How to Build a Predictably Profitable Business with Mike Michalowicz

R322 - How to Build a Predictably Profitable Business with Mike Michalowicz

Author: Henry Lopez May 18, 2026 Duration: 36:50

Identify what to fix next in your small business and build consistent profitability using the Profit First methodology.

Show Notes Page: https://www.thehowofbusiness.com/r322-mike-michalowicz/

Many small business owners stay trapped in survival mode because they don't know what to fix next in their business. They work long hours, constantly fight fires, grow revenue, and still struggle to achieve predictable profitability.

In this episode, Henry Lopez talks with entrepreneur and bestselling author Mike Michalowicz about how business owners can identify the right priorities, stop spinning their wheels, and build a more profitable and sustainable business.

Mike shares insights from his book Fix This Next, including his Business Hierarchy of Needs framework that helps entrepreneurs determine what their business actually needs next instead of reacting to daily crises. He also explains why many businesses mistakenly believe more sales will solve every problem when, in reality, increased sales often create more stress, obligation, and operational chaos.

Henry and Mike also dive into the core principles behind Profit First, the cash management system that challenges the traditional accounting formula of Sales – Expenses = Profit. Instead, Mike explains why business owners should prioritize profit first by allocating profit before expenses, forcing smarter operational decisions and healthier financial discipline.

During the conversation, Mike shares:
Why entrepreneurs often struggle to identify their biggest business problem.
The "A to B" exercise for determining what your business needs next.
The Business Hierarchy of Needs framework.
Why growing revenue alone often increases stress.
How Profit First changes the way owners manage cash flow.
Why most small businesses operate check-to-check.
How to begin implementing Profit First starting with just 1%.
Why profitability forces better business decisions and innovation.
The importance of validating your business model early.

Mike also shares the personal story behind creating Profit First after losing nearly everything financially following the sale of his businesses.

This episode is packed with practical insights for entrepreneurs who want to stop chasing revenue and start building a healthier, more profitable business.

Mike Michalowicz is an entrepreneur, speaker, and author. He is the bestselling author of several influential business books including Profit First, Fix This Next, The Pumpkin Plan, and Surge. Mike is also the founder of Profit First Professionals, an organization that helps accountants, bookkeepers, and financial professionals guide business owners toward greater profitability.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com


Henry Lopez hosts The How of Business-How to start, run, grow and exit a small business. It’s a practical resource for anyone who wants to move beyond just the idea of entrepreneurship and into the actual work of building something. Each week, the focus is on the tangible steps and decisions involved in a business’s entire lifecycle, from that initial launch through to managing daily operations, scaling up, and even planning a future exit. You’ll hear straightforward conversations that dig into specific topics, breaking down complex challenges into manageable advice. Often, Henry sits down with a small business owner who shares their real-world experiences-the successes and the setbacks-offering a genuine look at what it takes. This podcast is built on the understanding that running a business is a series of learned skills, and it aims to provide those lessons without fluff. Whether you're sketching your first plan on a napkin or steering an established company toward growth, the discussions here are meant to be directly applicable to your own journey. Tune in for a regular dose of clarity and concrete strategies from someone who understands the day-to-day realities you face.
Author: Language: English Episodes: 100

The How of Business - How to start, run, grow and exit a small business.
Podcast Episodes
608 - Incorruptible: How Great Companies Stay Great with Eric Ries [not-audio_url] [/not-audio_url]

Duration: 49:40
How small business owners can build mission-driven companies that earn trust, create long-term value, and avoid the traps that cause good businesses to lose their way. Show Notes Page: https://www.thehowofbusiness.com/60…
608 - Selling a Business Roundtable [not-audio_url] [/not-audio_url]

Duration: 28:54
Selling a business is far more complicated than most entrepreneurs realize and many business owners wait too long to prepare for it. Show Notes Page: https://www.thehowofbusiness.com/608-selling-a-business-roundtable/ In…
Episode 607 - Growing a Business: Cash Flow, Debt & Relationships [not-audio_url] [/not-audio_url]

Duration: 15:37
Grow a healthier business by managing cash flow, using debt strategically, and building strong business relationships. Show Notes Page: https://www.thehowofbusiness.com/607-growing-a-small-business/ Growing a business re…
606 - KPIs: How to Measure Your Business Performance [not-audio_url] [/not-audio_url]

Duration: 17:00
KPIs (Key Performance Indicators) provide an effective way to measure your business performance using both leading and lagging indicators to make better decisions and drive growth. Show Notes Page: https://www.thehowofbu…
605 – Finding the Right Small Business [not-audio_url] [/not-audio_url]

Duration: 26:38
How to find the right business by evaluating whether to buy, build, or franchise while aligning with your finances, goals, and mindset. Show Notes Page: https://www.thehowofbusiness.com/605-finding-the-right-small-busine…
604 – Why Partnerships Fail [not-audio_url] [/not-audio_url]

Duration: 21:45
The three root causes of business partnership failure - loss of trust, respect, and alignment - and how to prevent them. Show Notes Page: https://www.thehowofbusiness.com/604-why-partnerships-fail/ Business partnerships…
R306 – 5 Steps to Naming with Brad Flowers [not-audio_url] [/not-audio_url]

Duration: 37:06
A framework for creating a business or product name using a proven five-step process that removes guesswork and drives better branding decisions, with Brad Flowers. Show Notes Page: https://www.thehowofbusiness.com/r306-…
603 – 5 Tips for Better Emails [not-audio_url] [/not-audio_url]

Duration: 18:35
Practical email writing techniques that help small business owners communicate more clearly, get faster responses, and reduce costly misunderstandings. Show Notes Page: https://www.thehowofbusiness.com/603-5-tips-for-bet…
602 – Why Your Business is Stuck [not-audio_url] [/not-audio_url]

Duration: 20:01
How profitability and scalability constraints in your business model keep you stuck and how to diagnose and remove them to finally grow. Show Notes Page: https://www.thehowofbusiness.com/602-why-your-business-is-stuck/ I…
601 – 2026 Franchise Trends with Giuseppe Grammatico [not-audio_url] [/not-audio_url]

Duration: 45:04
The latest in key franchise trends, including AI-driven efficiency, stronger franchisor support, and high-demand service industries. Show Notes Page: https://www.thehowofbusiness.com/601-franchise-trends-giuseppe-grammat…