252. The Psychology Behind Pricing That Sells (It's Not What You Think)

252. The Psychology Behind Pricing That Sells (It's Not What You Think)

Author: Salome Schillack March 6, 2025 Duration: 28:45

Ready to discover why your course buyers aren't really objecting to your price? (Hint: it's something much deeper!) ๐Ÿš€

Most course creators believe pricing psychology is about ending with 7s or 9s, but that's completely missing the point. When potential clients say "I can't afford it," they're actually telling you something else entirely.

In this episode, I reveal the three psychological levels that determine whether someone buys - and how to address the real objection hiding behind "it's too expensive." This simple mindset shift will transform your sales conversations and help you confidently price your offers.

๐Ÿ”ฅ In This Episode:

  • Uncover why lowering your prices actually hurts your sales

  • Master the "certainty principle" that makes price objections disappear

  • Implement identity-based selling that makes your offers irresistible

  • Learn how to create "certainty moments" throughout your launch

  • Transform how you talk about your offers to sell transformation, not features

๐Ÿ‘‰ Ready to position your course for maximum impact? Download my free "Your First $10K Course Launch" guide at thelaunchlounge.com/10k.๐Ÿ’ซ

ย 

๐Ÿ’š ๐Ÿ’š ๐Ÿ’šย 

Salome

Get full show notes here

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For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, sheโ€™s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

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