252. The Psychology Behind Pricing That Sells (It's Not What You Think)

252. The Psychology Behind Pricing That Sells (It's Not What You Think)

Author: Salome Schillack March 6, 2025 Duration: 28:45

Ready to discover why your course buyers aren't really objecting to your price? (Hint: it's something much deeper!) ๐Ÿš€

Most course creators believe pricing psychology is about ending with 7s or 9s, but that's completely missing the point. When potential clients say "I can't afford it," they're actually telling you something else entirely.

In this episode, I reveal the three psychological levels that determine whether someone buys - and how to address the real objection hiding behind "it's too expensive." This simple mindset shift will transform your sales conversations and help you confidently price your offers.

๐Ÿ”ฅ In This Episode:

  • Uncover why lowering your prices actually hurts your sales

  • Master the "certainty principle" that makes price objections disappear

  • Implement identity-based selling that makes your offers irresistible

  • Learn how to create "certainty moments" throughout your launch

  • Transform how you talk about your offers to sell transformation, not features

๐Ÿ‘‰ Ready to position your course for maximum impact? Download my free "Your First $10K Course Launch" guide at thelaunchlounge.com/10k.๐Ÿ’ซ

ย 

๐Ÿ’š ๐Ÿ’š ๐Ÿ’šย 

Salome

Get full show notes here

Follow The Launch Lounge onย Instagram.


For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, sheโ€™s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

The Launch Lounge Podcast
Podcast Episodes
350. Passive Income Isn't Passive. Here's the Truth. [not-audio_url] [/not-audio_url]

Duration: 18:39
Ever daydream about Stripe notifications rolling in while you sip a latte and never touch another funnel? ๐Ÿš€ Here's the truth no one wants to say out loud: passive income is never actually passive. There's still a funnelโ€ฆ
349. The Launch Mistake That's Costing You the Most [not-audio_url] [/not-audio_url]

Duration: 42:00
Your last launch underperformed โ€” and there's a very good chance you've been fixing the wrong thing. ๐Ÿš€ Misdiagnosing a launch is one of the most expensive mistakes a course creator can make. In this episode, I'm walkingโ€ฆ
348. More Followers Won't Make You More Money [not-audio_url] [/not-audio_url]

Duration: 28:46
Your follower count is growing. Your revenue isn't. And Instagram couldn't care less. ๐Ÿš€ Here's the uncomfortable truth most online marketing gurus won't tell you: followers on Instagram are borrowed. The algorithm decideโ€ฆ
347. Content Is Not a Growth Strategy [not-audio_url] [/not-audio_url]

Duration: 33:58
Your content is getting love โ€” but your business still isn't growing, and it's starting to feel personal. ๐Ÿš€ Here's what nobody tells you: content is not a growth strategy. It's evidence. It proves you exist, you know youโ€ฆ
346. Why Your Offer Isn't Selling (It's Not What You Think) [not-audio_url] [/not-audio_url]

Duration: 40:24
Your offer isn't selling โ€” and I'd bet it's not for the reason you think. ๐Ÿš€ The standard online business advice says build your list, run a live launch, create urgency, cart closes Friday. That advice isn't wrong. It's jโ€ฆ
345. Your Email List Is Rotting. Here's the Fix. [not-audio_url] [/not-audio_url]

Duration: 38:15
Your email list isn't dead โ€” it just doesn't have a job description yet. ๐Ÿš€ You're showing up, emailing consistently, doing everything right. And yet nobody's clicking, nobody's buying, and the silence is starting to feelโ€ฆ
343. How to Get Out of the 1:1 Trap (And Into a Scalable Offer) [not-audio_url] [/not-audio_url]

Duration: 30:58
If you stopped working tomorrow โ€” no calls, no sessions, no emails โ€” how long would money keep coming in? If that question made your stomach drop, keep listening. ๐Ÿš€ Here's what nobody tells you about running a one-on-oneโ€ฆ
342. You Don't Need More Content, You Need a Traffic System [not-audio_url] [/not-audio_url]

Duration: 24:42
What if the reason your online course business isn't growing has nothing to do with how much content you're creating? ๐Ÿš€ If you're spending hours every week on Instagram posts, reels, and captions only to watch your emailโ€ฆ
341. Stop Doing 5-Figure Things If You Want a 6-Figure Course Business [not-audio_url] [/not-audio_url]

Duration: 28:07
You've launched, you've made sales, you've proven your course works โ€” so why does your business still feel like it's hitting a ceiling? ๐Ÿš€ Here's the thing nobody tells you: the hustle-and-create-everything energy that goโ€ฆ