278. Get the Media to Talk About You (Without Hiring a PR Firm) with Julie Cole

278. Get the Media to Talk About You (Without Hiring a PR Firm) with Julie Cole

Author: Salome Schillack June 5, 2025 Duration: 41:03

What do you do when you have six kids, a law degree, and a crazy idea to start a business in your sister's basement? 🚀

If you're Julie Cole, you build a multi-million dollar company that changes an entire industry. Julie started her online business over 20 years ago while raising six kids, turning Mabel's Labels from a basement startup into a 50-employee empire with 200,000 Facebook followers.

Her grassroots marketing approach proves that whether you're selling online courses or physical products, the strategies are remarkably similar. It's all about consistent visibility, authentic storytelling, and playing the long game to build credibility in your industry.

🔥 In This Episode:

  • Discover how four moms bootstrapped a business without funding into multi-millions

  • Learn grassroots marketing strategies that built massive social media followings

  • Master turning everyday expertise into media opportunities and speaking gigs

  • Understand why visibility creates credibility and loyal customers

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup💫

 

💚 💚 💚 

Salome

Get full show notes here

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For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

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