319. Why Most Course Creators Waste Money on Ads (And What Actually Works)

319. Why Most Course Creators Waste Money on Ads (And What Actually Works)

Author: Salome Schillack October 28, 2025 Duration: 43:23
The Launch Lounge Podcast
BusinessEntrepreneurship

You've run Facebook ads before and maybe it felt like you were better off putting your money on the roulette tables in Vegas. 🚀

I get it. You're watching other course creators post their "6-figure launch" screenshots while you're bleeding money on ads that don't convert. But here's what nobody tells you: ads aren't the problem. Your approach is.

In this episode, I'm breaking down the five biggest reasons course creators waste money on Facebook ads and Instagram ads and exactly how to fix them. These are the battle-tested benchmarks we've refined over seven years managing millions in ad spend specifically for online course creators scaling their businesses.

Whether you're running Meta ads for live launches or evergreen funnels, this episode gives you the proven framework to turn failed ad campaigns into your most predictable revenue stream.

🔥 In This Episode:

  • The exact conversion benchmarks your funnel needs before spending a single dollar on Meta ads

  • Why e-commerce ads managers fail course creators every time

  • The cold traffic clarity gap that's costing you thousands

  • How to match your funnel length to your price point so your ads actually profit

✨ Tired of crossing your fingers and hoping your ads work? Get mathematically certain BEFORE you launch with Scale with Ads. Your funnel becomes profit-ready first - no more wasting money on campaigns that don't convert. Beta open now with live mentoring at thelaunchlounge.com/join 💫

 

💚 💚 💚 

Salome

Get full show notes here

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For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

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