319. Why Most Course Creators Waste Money on Ads (And What Actually Works)

319. Why Most Course Creators Waste Money on Ads (And What Actually Works)

Author: Salome Schillack October 28, 2025 Duration: 43:23

You've run Facebook ads before and maybe it felt like you were better off putting your money on the roulette tables in Vegas. 🚀

I get it. You're watching other course creators post their "6-figure launch" screenshots while you're bleeding money on ads that don't convert. But here's what nobody tells you: ads aren't the problem. Your approach is.

In this episode, I'm breaking down the five biggest reasons course creators waste money on Facebook ads and Instagram ads and exactly how to fix them. These are the battle-tested benchmarks we've refined over seven years managing millions in ad spend specifically for online course creators scaling their businesses.

Whether you're running Meta ads for live launches or evergreen funnels, this episode gives you the proven framework to turn failed ad campaigns into your most predictable revenue stream.

🔥 In This Episode:

  • The exact conversion benchmarks your funnel needs before spending a single dollar on Meta ads

  • Why e-commerce ads managers fail course creators every time

  • The cold traffic clarity gap that's costing you thousands

  • How to match your funnel length to your price point so your ads actually profit

✨ Tired of crossing your fingers and hoping your ads work? Get mathematically certain BEFORE you launch with Scale with Ads. Your funnel becomes profit-ready first - no more wasting money on campaigns that don't convert. Beta open now with live mentoring at thelaunchlounge.com/join 💫

 

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.


For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Author: Language: English Episodes: 100

The Launch Lounge Podcast
Podcast Episodes
320. Salome Answers Your Burning Ads Questions [not-audio_url] [/not-audio_url]

Duration: 28:15
Tired of waiting for the "perfect time" to run Facebook ads? 🚀 Here's the truth: Meta is always going to change. While you're waiting for ideal conditions, other course creators are scaling to six figures because they le…
318. How One List-Building Ad Made $91K in Sales [not-audio_url] [/not-audio_url]

Duration: 13:21
What if one ad was all that stood between your struggling side hustle and a wildly profitable online course? 🚀 I'm sharing the 2017 launch that changed everything I thought I knew about Facebook ads. A course creator han…
317. Are Ads Dead? Not If You Do This Instead [not-audio_url] [/not-audio_url]

Duration: 29:23
Spoiler alert: Facebook ads aren't dead for online course creators—you're just following e-commerce advice that was never meant for your business model. 🚀 I'm pulling back the curtain on why so many coaches and course cr…
316. Stop Fearing Tech: How to Take Back Control Now [not-audio_url] [/not-audio_url]

Duration: 24:40
That tech fear holding you back from scaling your online course? It's not about technology—it's about taking back control. 🚀 I know you've put off critical business moves because the tech intimidated you. Facebook ads ma…
315. Why Ads Feel Risky (and How to Make Them Predictable) [not-audio_url] [/not-audio_url]

Duration: 24:28
Here's the truth bomb: ads don't make you money—they amplify what's already working (or expose what's broken). 🚀 After managing nearly $7 million in Facebook and Instagram ads for online course creators, I've cracked the…
314. Stop Chasing $1 Leads—Here's What to Do Instead [not-audio_url] [/not-audio_url]

Duration: 27:26
Ready to discover why those $1 leads you're celebrating might be the exact reason your launches keep falling flat? 🚀 I'm pulling back the curtain on the uncomfortable truth most course creators don't want to face: cheap…
313. Why Pretty Ads Fail (and What Makes Creatives Convert) [not-audio_url] [/not-audio_url]

Duration: 34:32
Meta doesn't care how pretty your ads are - and neither do your potential customers! 🚀 I've been watching course creators pour hours into gorgeous, cinematic ads with perfect fonts and flawless lighting, only to watch th…
312. From Ad to $ in the Bank: Funnels Demystified [not-audio_url] [/not-audio_url]

Duration: 27:54
What if the reason your Facebook ads aren't profitable has nothing to do with your targeting, creative, or budget? 🚀 I'm pulling back the curtain on why most course creators lose money on Meta ads. It's not what happens…
311. Boost Social Audience Engagement with 1 Easy Ad [not-audio_url] [/not-audio_url]

Duration: 35:56
Ever feel like you're constantly creating content but your actual followers never see your best posts? 🚀 You're cranking out reels, posting stories, writing carousels, doing all the things. But somehow the algorithm keep…