WEBSITE: 7 ways to increase your website conversion rate (and why it's important!) with Angela Bamford

WEBSITE: 7 ways to increase your website conversion rate (and why it's important!) with Angela Bamford

Author: Sophie Griffiths July 7, 2022 Duration: 36:33

What’s this episode about?

In this episode, I talk to Angela about 7 key ways to increase your conversion rate on your website. Website optimisation is often one of the biggest ‘holes’ in clients funnels when I start working with them, so it might not be quick and easy - but it is SO important., and even more so if you are spending money on Facebook Ads sending people to your website! We talk about tips for service based businesses as well as ecom!

Episode key takeaways:

  • What ‘website optimisation’ is and why you need to care
  • The easy change you can make to get people to click your buttons!
  • The reason your website is probably loading slowly (and why is matters)
  • The simple steps you can take which will make the biggest difference.

KEY LINKS:

Link to Angela's free guide: Click here

Tools:

Speed measuring websites:

Pingdom: https://tools.pingdom.com/

GT Metrix: https://gtmetrix.com/

Image compression tools:

Offline: https://tinypng.com/

WordPress specific plugins:

Smush: https://en-gb.wordpress.org/plugins/wp-smushit/

ShortPixel:https://en-gb.wordpress.org/plugins/shortpixel-image-optimiser/

INTRODUCING ANGELA:

Angela is a web designer and developer who specialises in WordPress websites. Not only does she design websites for new businesses, but she also helps those who already have a website that needs development work. Prior to retraining as a professional web designer 5 years ago, she worked as a commercial buyer for leading High Street retailers, meaning she's passionate about customer service and maximising websites to make as much money as they can.

Website https://abwebdesigns.co.uk

Book a free discovery call: https://abwebdesigns.co.uk/contact/

Social media links:  https://www.instagram.com/abwebdesignsuk/

 https://www.linkedin.com/in/angela-bamford/

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build &...


Sophie Griffiths knows that building a business online can feel like a lonely hustle, and her The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads is a direct response to that. It’s a space for women entrepreneurs-coaches, course creators, and service providers-who are fiercely ambitious but refuse to let growth come at the cost of genuine connection with their audience or themselves. Each episode moves beyond abstract theory, diving into the precise, actionable mechanics of Meta advertising and holistic business strategy. You’ll hear Sophie break down complex ad campaigns, discuss audience targeting nuances, and explore how to structure offers that actually convert, all through the lens of sustainable scaling. This isn't about generic tips; it's about the specific decisions that move the needle for online businesses right now. The conversations in this podcast acknowledge the real pressure of managing ads, creating content, and leading a team, while providing a clear path forward. If you're ready to grow your revenue without burning out, and you want marketing advice that feels both sophisticated and immediately usable, this is the resource. Sophie’s expertise as a Meta ads specialist and growth strategist translates into guidance that is both confident and deeply practical, designed for those who are done waiting and are ready to implement.
Author: Language: English Episodes: 87

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads
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