The New Age of Influence
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand points out the three most significant challenges in the business industry.
Challenges in Business
[0:08]
The growth of various social media platforms as a startup divides the business attention that affects the focus of companies.
[0:33]
Makarand explains why creating content is a challenge for a startup business. Content shock refers to the amount of content being produced that surpasses the human capacity to consume.
[1:04]
Makarand suggests that you should be consistent about the product or services you are trying to provide to consumers.