What Is The Difference Between Selling And Marketing?

In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand explains the difference between marketing and selling.

Key Takeaways

[0:50]

As a business owner, you want to make sure that your target audience buys your products and services. If you're searching for a full-time job, you should make sure you position yourself correctly.

[1:48]

He stated that marketing and selling are two different aspects. Selling is trading products to a customer on the phone, while marketing is about attracting your target audience. Makarand believes that to be a good marketer, a salesman should provide value to their buyers. This will help them position correctly on the market.

Social Media Presence

[4:21]

For Makarand, social media is like a cocktail party. For a business to succeed, one must be well known to gain trust from customers. Owners should know how to solve problems and formulate products that can resolve challenges to cater to the market.