The New Age of Influence
In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares his journey and wisdom with those who would take the journey of entrepreneurship.
Life Experience
[0:10]
When he was in Corporate America, Makarand was pleased and privileged to develop professionally. He ended up taking some items for granted as he assumed multiple duties. He knew many things were impacted when he reached the bottom rock, and he would understand and throw away many things in his life.
Key Takeaways
[1:30]
He believes that the faster people can discover their entrepreneurship triangle, the sooner success they can achieve. The triangle of entrepreneurship is to know or attempt to hit others with your message. It is also essential to use and grow your presence on the best social media platform.
[2:23]
Entrepreneurs need to have enough expertise and credibility that will enable them to set themselves apart from their peers and competition.
[3:27]
Entrepreneurs must keep on innovating to cater to their target audience. Develop creative content that will speak to the audience.
[4:02]
Makarand explains the importance of developing intelligent experiences on the front end and mark retention strategies. He mentioned that as you attract leads, it generates more content.