A Fresh Look at the Podcasting Industry - What to Expect - In & Around Podcasting

A Fresh Look at the Podcasting Industry - What to Expect - In & Around Podcasting

Author: Mark Asquith March 4, 2024 Duration: 2:45
The Podcast Accelerator: How to Grow Your Podcast
TechnologyBusinessEducationHow ToMarketing

We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals.

Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals".

In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard.

The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable.

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Mark Asquith, known widely as "That British Podcast Guy" and the co-founder of the Captivate platform, brings his extensive experience directly to your headphones with The Podcast Accelerator: How to Grow Your Podcast. This isn't about vague inspiration; it's a practical, hands-on resource for anyone serious about building a meaningful and sustainable show. Each episode breaks down the complexities of podcast growth into actionable steps, focusing on the intersection of creative content and smart business strategy. You'll hear detailed discussions on everything from audience analytics and monetization models to the technical nuances of production and promotion that actually work. The guidance offered stems from real-world application, not just theory, providing a clear path through the often noisy world of online audio. For creators who are past the basics and ready to scale their impact, this podcast serves as an essential toolkit. It’s where the art of compelling storytelling meets the science of strategic marketing, all delivered with Mark's direct and knowledgeable perspective. Tune in for genuinely actionable insights that can help you refine your process, connect with a larger audience, and build a podcast that stands out and lasts.
Author: Language: English Episodes: 100

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The Podcast Accelerator: How to Grow Your Podcast
Podcast Episodes
Apple Podcasts Changes Incrementally Improve Podcasting [not-audio_url] [/not-audio_url]

Duration: 9:20
If you've seen or heard my Listener Acquisition Flow talk you know that I've long been a fan of using anything other than "subscribe" as a call to action and, whilst Spotify has been doing something else for a while, App…
Should You Release LOTS of Episodes on Launch Day? [not-audio_url] [/not-audio_url]

Duration: 6:23
This week, Doug Piper asked "If you're starting a new podcast and you've created 40 or more episodes ready to release. How many would you start with and how often would you release them?" so let me get right to that...
Explode Your Podcast Growth [not-audio_url] [/not-audio_url]

Duration: 10:24
I got into an interesting Twitter chat this weekend and it made me think about those who sell the promise of "exploding" your podcast growth. Might rant...
The Worst Podcasting Advice I've Ever Heard [not-audio_url] [/not-audio_url]

Duration: 9:13
I once saw some advice from a podcast guru in their *paid* Facebook group telling someone who wanted to double their audience to produce twice as many shows to do it... need I say more?
What Is Dynamic Content Insertion? - Podcaster Questions [not-audio_url] [/not-audio_url]

Duration: 7:23
There's been a lot of noise lately about podcast advertising and dynamic ad insertion (or content). Rightly so: DAI/DCI is a super exciting facet of podcasting that can make your content more relevant, timely and valuabl…
3 Ways to Make A Better Podcast with Descript [not-audio_url] [/not-audio_url]

Duration: 10:02
Captivate now integrates with Descript, a super handy tool beloved by podcasters! Here are 3 ways to use our new direct integration to speed up your podcasting workflow.
Should I Create an Alexa Flash Briefing? - Podcaster Questions [not-audio_url] [/not-audio_url]

Duration: 8:03
Friend and advisor to Captivate Evo Terra has started creating 60-second flash briefings for his show, Podcast Pontifications and it's something we've done for our shorter shows, too. What are the benefits, why create on…
How to Deal with a Sudden Drop in Podcast Listeners [not-audio_url] [/not-audio_url]

Duration: 10:10
It happens to all of us somewhere down the podcasting road. A sudden or expected change in podcast downloads or a gradual decline in your audience isn't a death sentence for your podcast.
How Can I Use My Podcast to Drive Leads to My Business? [not-audio_url] [/not-audio_url]

Duration: 8:52
If your podcast complements your business, getting a steady flow of traffic between the two is crucial to your success. Here's how to use your podcast as a lead generation tactic.

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