Effective vs Efficient Podcasting

Effective vs Efficient Podcasting

Author: Mark Asquith October 4, 2021 Duration: 19:38
If you're not progressing in your podcasting as fast you think you should be, but feel busier than ever, maybe you're focussing on the wrong thing - you should focus on being effective, not just efficient.

Mark Asquith, known widely as "That British Podcast Guy" and the co-founder of the Captivate platform, brings his extensive experience directly to your headphones with The Podcast Accelerator: How to Grow Your Podcast. This isn't about vague inspiration; it's a practical, hands-on resource for anyone serious about building a meaningful and sustainable show. Each episode breaks down the complexities of podcast growth into actionable steps, focusing on the intersection of creative content and smart business strategy. You'll hear detailed discussions on everything from audience analytics and monetization models to the technical nuances of production and promotion that actually work. The guidance offered stems from real-world application, not just theory, providing a clear path through the often noisy world of online audio. For creators who are past the basics and ready to scale their impact, this podcast serves as an essential toolkit. It’s where the art of compelling storytelling meets the science of strategic marketing, all delivered with Mark's direct and knowledgeable perspective. Tune in for genuinely actionable insights that can help you refine your process, connect with a larger audience, and build a podcast that stands out and lasts.
Author: Language: English Episodes: 100

The Podcast Accelerator: How to Grow Your Podcast
Podcast Episodes
Should I Name My Podcast After Myself? [not-audio_url] [/not-audio_url]

Duration: 6:29
James asked me on our Podcast Launch Accelerator office hours if he should name his show after himself because it seems to be the trend these days - I have thoughts...
Buy This Crap Podcast Course [not-audio_url] [/not-audio_url]

Duration: 25:36
Today I'm going to rant and then I'm going to give you three cheap (under $20), actionable and very specific things to focus some time on that will not only help your podcast but will always be useful to you.
How to Grow Your Podcast by Being a Human [not-audio_url] [/not-audio_url]

Duration: 15:17
Podcasters want marketing to be quick and easy. It's not. It's hard to find one listener yet far easier to ask them to find your next listener.
How Many Downloads Do I Need Before Monetizing? [not-audio_url] [/not-audio_url]

Duration: 7:19
Stephen Kosmyna asked me what the number of downloads is that you need before you consider monetizing. It's a multi-layered answer so today, I'm digging in for it.
How to Produce Less & Grow Your Podcast More [not-audio_url] [/not-audio_url]

Duration: 11:50
So many "gurus" teach that cumulative monthly downloads is the number to worry about and so, they teach "publish more". Let's look at why that's wrong.
Where Should I Submit My Podcast To? [not-audio_url] [/not-audio_url]

Duration: 7:26
Ok I know this sounds like an obvious question but the fact is, podcasting is changing very rapidly so as a new podcaster it can be super hard to figure out where your show needs to be. Let me give you a rundown.
Was I Too Hard on Apple? [not-audio_url] [/not-audio_url]

Duration: 13:59
Last week I discussed why I was disappointed in Apple's decisions around customer relationships in Apple Podcasts Subscriptions. But was I too hard on Apple? Let's look at another perspective...
Is Facebook Still an Effective Podcast Marketing Platform? [not-audio_url] [/not-audio_url]

Duration: 6:59
Kipper McGee, of Brandwidth on Demand and a good friend of mine asked if Facebook is still a good marketing tool for podcasters due to the increasing amount of people choosing to spend less time on the platform. With iOS…