Effective vs Efficient Podcasting

Effective vs Efficient Podcasting

Author: Mark Asquith October 4, 2021 Duration: 19:38
If you're not progressing in your podcasting as fast you think you should be, but feel busier than ever, maybe you're focussing on the wrong thing - you should focus on being effective, not just efficient.

Mark Asquith, known widely as "That British Podcast Guy" and the co-founder of the Captivate platform, brings his extensive experience directly to your headphones with The Podcast Accelerator: How to Grow Your Podcast. This isn't about vague inspiration; it's a practical, hands-on resource for anyone serious about building a meaningful and sustainable show. Each episode breaks down the complexities of podcast growth into actionable steps, focusing on the intersection of creative content and smart business strategy. You'll hear detailed discussions on everything from audience analytics and monetization models to the technical nuances of production and promotion that actually work. The guidance offered stems from real-world application, not just theory, providing a clear path through the often noisy world of online audio. For creators who are past the basics and ready to scale their impact, this podcast serves as an essential toolkit. It’s where the art of compelling storytelling meets the science of strategic marketing, all delivered with Mark's direct and knowledgeable perspective. Tune in for genuinely actionable insights that can help you refine your process, connect with a larger audience, and build a podcast that stands out and lasts.
Author: Language: English Episodes: 100

The Podcast Accelerator: How to Grow Your Podcast
Podcast Episodes
Apple Podcasts Changes Incrementally Improve Podcasting [not-audio_url] [/not-audio_url]

Duration: 9:20
If you've seen or heard my Listener Acquisition Flow talk you know that I've long been a fan of using anything other than "subscribe" as a call to action and, whilst Spotify has been doing something else for a while, App…
Should You Release LOTS of Episodes on Launch Day? [not-audio_url] [/not-audio_url]

Duration: 6:23
This week, Doug Piper asked "If you're starting a new podcast and you've created 40 or more episodes ready to release. How many would you start with and how often would you release them?" so let me get right to that...
Explode Your Podcast Growth [not-audio_url] [/not-audio_url]

Duration: 10:24
I got into an interesting Twitter chat this weekend and it made me think about those who sell the promise of "exploding" your podcast growth. Might rant...
The Worst Podcasting Advice I've Ever Heard [not-audio_url] [/not-audio_url]

Duration: 9:13
I once saw some advice from a podcast guru in their *paid* Facebook group telling someone who wanted to double their audience to produce twice as many shows to do it... need I say more?
What Is Dynamic Content Insertion? - Podcaster Questions [not-audio_url] [/not-audio_url]

Duration: 7:23
There's been a lot of noise lately about podcast advertising and dynamic ad insertion (or content). Rightly so: DAI/DCI is a super exciting facet of podcasting that can make your content more relevant, timely and valuabl…
3 Ways to Make A Better Podcast with Descript [not-audio_url] [/not-audio_url]

Duration: 10:02
Captivate now integrates with Descript, a super handy tool beloved by podcasters! Here are 3 ways to use our new direct integration to speed up your podcasting workflow.
Should I Create an Alexa Flash Briefing? - Podcaster Questions [not-audio_url] [/not-audio_url]

Duration: 8:03
Friend and advisor to Captivate Evo Terra has started creating 60-second flash briefings for his show, Podcast Pontifications and it's something we've done for our shorter shows, too. What are the benefits, why create on…
How to Deal with a Sudden Drop in Podcast Listeners [not-audio_url] [/not-audio_url]

Duration: 10:10
It happens to all of us somewhere down the podcasting road. A sudden or expected change in podcast downloads or a gradual decline in your audience isn't a death sentence for your podcast.
How Can I Use My Podcast to Drive Leads to My Business? [not-audio_url] [/not-audio_url]

Duration: 8:52
If your podcast complements your business, getting a steady flow of traffic between the two is crucial to your success. Here's how to use your podcast as a lead generation tactic.